Business-Level and Corporate-Level Strategies Essay - 4

Business-Level and Corporate-Level Strategies - Essay Example Among many of them, one of the most essential business-level strategies is transnational strategy (Funaru, 2010). According to this strategy, the organization desires to sell its products in global markets comprising of all the essential features and specifications of the local customers. It is done to meet the needs and preferences so as to develop a renowned position in the market among other rivals. Not only this, the profit margin and revenues of the organization might also get enhanced due to its global presence among other competitors (Toyota, n.d.). Apart from this, the management of Toyota Motor Corporation also introduced the strategy of KAIZEN, so as to develop a strong global presence. KAIZEN means continuous improvement of the features and specifications of the products as per the requirements of different markets to create a position in that market. So, it might be depicted that the transnational strategy is the extremely essential for an organization operating successfu lly in automobile sector in long-run (Funaru, 2010). Transnational strategy is the most essential strategy implemented for long-term success as it might facilitate Toyota Motor Corporation to attain a global presence. It might not remain restricted in domestic markets resulting in amplification of the total sale and profit margin of the organization (Toyota, n.d.). ... Justify your opinion. The corporate level strategies of an organization are also essential just as business-level policies (Funaru, 2010). In order to attain a global presence, Toyota Motor Corporation implemented varied types of strategies such as diversification to some other sectors. In order to attain profit margin and brand image, Toyota Motor Corporation decided to get diverted to handloom sector along with automotive segment (Toyota, n.d.). Apart from this, it also decided to go for joint venture and retrenchment. In order to penetrate in various global markets, Toyota Motor Corporation utilized the strategy of joint venture to enter the global markets as its entry is restricted due to trade barriers and presence of varied competitors (Toyota, n.d.). However, diversification is the most essential strategy followed by Toyota Motor Corporation to enhance its brand image and reputation in varied international market among other rivals (Funaru, 2010). It might also prove effective for the organization to improve its profit margin and revenues in long run as compared to others. As a result, the corporative goals might also get fulfilled in an effective way resulting in improvement of the portfolio of the organization (Toyota, n.d.). 3) Analyze the competitive environment to determine Toyota Motor Corporations’ most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. The competitive environment of the Toyota Motor Corporation is extremely fierce and un-predictable. It may be analyzed with the help of Porter’s five forces model. Competitive rivalry: The competitive