Pre-rotation assigment Essay Example | Topics and Well Written Essays - 250 words

Pre-rotation assigment - Essay Example 2. Health Education programs that will be well received. These are such as health education programs on disease prevention and control, tobacco, alcohol, and other drugs use, mental health, sensory perception, nutrition, environmental health, dental health, first aid, and public health (NYC Department of Education, 2013). 3. Information from healthy people 2020 can be used to develop up to date education programs in schools. The information can also influence school based care practices since it provides important information about effective health care practices. Information about certain diseases prevention strategies can be obtained from Healthy people 2020, new ideas about school based care can be obtained from the initiative for it has a variety of information. Take an example of the leading cause of suicide. If increased suicide rates are observed in schools, Healthy People 2020 can provide a variety of information about the current causes, prevention strategies, and management strategies, and how to implement any programs that can eliminate the program (Healthy People 2020, 2013). 4. School nurses will be required to have additional skills. This will include identification and management of mental illness among children, and trauma management. The position could also change and include mental illness specialists and post traumatic stress counselors, as well as related diseases and circumstances to such events. Resources that can be utilized are; seeking more information about post traumatic stress management and gaining skills in that area (Carey, Linke, Hargro, Mosemak & Loehrke,

Insurance case study Example | Topics and Well Written Essays - 500 words

Insurance - Case Study Example shows that he gets around $6Â  875 but there are other factors that need to be taken into consideration with regards to the actual net income he will get. This gross income is subject to tax deductibles. The other issue that the Walter should seriously take into consideration is that he is still young and his family is young too. His family history of BP prevalence makes it imperative for him to prioritize his healthcare issues. It is therefore recommended that Walter should make sure that he together with his family are fully covered in terms of health policies instead of focusing on other activities that are considered luxury. It is imperative for Walter to review his monthly income and expenditure in order to be able to draw a budget that is commensurate with the disposable money available. Walter risks incurring debts that may pose a burden to him if he fails to concentrate on basic things such as life and health insurances on top of other needs. On the other hand, it can be noted that Jessica’s monthly income is little and not consistent since she survives on part time jobs. There are other issues such as tax implications that cannot be evaded so Jessica should make sure that she operates within budget in order to be in a position to meet basic needs in life. Instead of craving for fancy things which expensive at the same time, it is recommended that Jessica should at least focus on pertinent issues that will secure her life in the event of unprecedented scenarios happening. Buying an expensive car on credit does not add value to their lives. Life and health insurances are more important than other luxury expenses that seem to gobble much of her income. In this case, Jessica should revise down expenses such as entertainment, clothing as well as groceries. Essentially, Jessica should prioritize life and insurance issues considering that her children are also under her custody. Indeed, she has responsibility for them. In order to be on the safe side given her

The threats of these in all 4 plays of act one Essay Example for Free

The threats of these in all 4 plays of act one Essay In this essay I will be portraying many different acts of emotion. Love and kindness can come very easily, but its just as easy to endanger and threaten it. Each of my paragraphs will represent a different play. The first play is called Love is a many slendoured thing by Alan Bleadsale. Its about two teenagers, Mickey and Dawn, who are set a project by their English teacher in which they have to work as a pair. Their target is to find out what young love means to a number of people. Mickey has intended to spend his time watching his team Liverpool play at home. Mickey, throughout the play remains cynical towards Dawn and all girls. This is probably him feeling inadequate compared to the more mature and more confident Dawn. This is shown on the first page when Mickey says, He made us sit next to a girl. A girl! Urgh! This instantly shows his scepticism and curiosity towards the other sex. Later on Dawn and Mickey are having an argument about boys being less mature than girls. This is when Dawn makes a very significant remark, No one in their right mind would fall in love with you. This instantly sets alarm bells of in the readers mind. This shows that Dawn has very intermit feelings towards Mickey and is trying to hide them. When the interview about young love falls on Dawns divorced Sister Janet, the growing bond between Dawn and Mickey is threatened. Janet sarcastically states, Young love? You want to know about young love? Ill tell you about young love. Its all lies, from beginning to end. That was a crucial point in the relationship between Dawn and Mickey. Later on Mickey is trying to get out of the whole reporter act, in order to go to the game. Surprisingly Dawn offer to go with him. At first Mickey is resentful but soon finds out she is also a Liverpool supporter. This is a major leap in their relationship. Near the end Dawn admits her love towards Mickey. As expected Mickey receives a massive shock and runs of. In the end they both accept it. Their love for each other. The next play is also about the relationship between two people, but in a very different mood. It is called On the face of it by Susan Hill. Set in an old mans garden, it is about a fourteen year old boy, Derry, whose face has been badly disfigured in an accident. He climbs into the garden, trying to escape the harsh realities of life. He then comes face to face with the old man, Mr Lamb. He expects him to be put of by his face (as most people are), but instead he engages Derry in a conversation about a variety of things. Mr Lamb isnt startled at all by Derrys face. This reaction is very kind but also much unexpected. Derry is at first suspicious and bitter, thinking Mr Lamb is only changing the conversation. Gradually though as the old man reveals that he to is handicapped (he lost a leg). He starts asking Derry many unexpected question. Always showing kindness. Derry then begins to relax and admits that hes enjoying his time with Mr Lamb. He still remains somewhat cautious, but Mr Lamb has given him a new confidence and enthusiasm for living. Derry then happily volunteers to help pick Mr Lambs crab apples. Instantly Mr Lamb tells him to instruct his mother where he is (because it was getting late). As he arrives home he explains about the eccentric old man. She instructs Derry to stay at home, Derry replies with some very powerful words, If I dont go back there, Ill never go anywhere in this world again. His mother is the obvious threat between Derry and Mr Lamb relationship. He runs back to the garden only to find that Mr Lamb had got the ladder and begun picking the apples, fallen and died. Derry is isolated by his disfigurement and is bitter about his fate. Mr Lamb is also an isolated, old solitary man. From Mr Lamb Derry learns to have a positive attitude to life, and at the same time gains confidence within him. We are left to ponder whether what Derry has learnt will be undone by the old mans death. The next plays called Mr Bruin who wants drove the bus by Don Haworth. This has more of a light hearted theme to it. Kindly Mr Bruin drives a bus which, every day makes a circuit of a number of villages, picking up school children and taking them to school in the nearby town. So kind is Mr Bruin that he gives lifts to those who need them. Here Mr Bruin explaining to the headmaster about picking up pedestrians, This poor old chap at Bench Road ends.. The headmaster then states, But it is against regulations to give lifts. He is also kind enough to wait for the kids who are late. This immense kindness is what is threatening his job. The result in all this is that the bus is getting to school late, meaning the kids miss part of the school day. Mr Bruin shows his kindness when he takes up the case of an overweight boy. He took him to the headmaster to find out if the child could do different things in certain lessons. Take woodwork, Fatty Foggon always hits things to hard or bends up breaking things due to his size. Mr Bruin wants him to be normal and do more constructive things with his time. Under pressure from a local councillor, the director of education and parents, the headmaster tells Mr Bruin to drive faster and keep better time. His subsequent speeding only brings in more complaints, but his final undoing comes when he dresses up as an elephant as part of an advertising stunt at the local supermarket. For this last act he is deemed irresponsible and is fired. Being the kind person he is, he walks away without a fuss. The final play is called Our day out by Willy Russell. Its about a school outing for a progress class in Liverpool. This is set in the inner city of Liverpool, a concrete jungle. The class were being taken to Conway in north Wales. In charge of the pupils is easy going Mrs Kay. Fearing what may result from her tolerant attitudes, the Headmaster sends the very uptight and strict Mr Briggs. Throughout the play theres a contrast of reactions between the two teachers towards the childrens behaviour. There are countless incidents with the children for example, staling sweets and animals from a zoo and a cafi and later gallivanting around at Conway castle. There are many other relations apart from the running battle between Mrs Kay and Mr Briggs. For example, the relations between the two younger teacher and the older boys and girls. Also the pressing problem of Carol, the girl to whom life offers so little in inner city Liverpool that shes prepared not to go back. Its her threatened suicide that brings out a new Mr Briggs, a kinder and more fun person. At the end of the trip Mr Briggs learnt a far more important lesson than the children, he learnt to live.

Parent Teacher Behavior

Parent Teacher Behavior The correlation of a good parent and teacher relationship Parents and teachers constitute two of the most important information sources of young childrens social skills. However, Parents and teachers often are very influential adults in childrens lives, and thus they can provide important perspectives and information concerning childrens behavior. Parents are unique compared to other adults in that they often have observed their childrens behavior across time and across diverse situations. It declared that parents often are aware of subtleties in their childrens behavior and are able to observe them in different contexts, and, therefore, they should be included in the assessment of their children. Inclusion of mothers, fathers, and teachers as assessors allows for comparisons regarding their agreement about childrens behavior across situations with consideration of physical location as well as with sensitivity to differential behavioral values. (Mouly, 2000) In research it has been found that teachers benefit from involvement with parents. Teachers who had high involvement with parents indicated that they were more proficient in instructional and professional activities, devoted more time to instruction, and maintained better parent relationships than did teachers who had little contact with parents. As a result of these reciprocal benefits of parent-teacher relationships, others have encouraged the use of home school collaboration programs to help modify childrens academic and social behavior in school. (Slavin, 2005) Parents play an important role in an exceptional childs life and must inform teachers of their special conditions since no two children are alike. (Mouly, 2000) Teachers can be very helpful in supporting a childs treatment once parents inform them about the disorder. Parents can provide information to the teachers and school personnel about their childs medication or other special needs. From here, teachers can provide parents with occasional progress reports. Even if a child is not active at school, teachers should be informed that treatment can improve the childs ability to learn. However, misunderstandings between student, parent and teacher are common, but can be lessened with early communication between parent and teacher. The first contact between parent and teacher should be made before problems arise with the student. Parents can get involved in school activities in many ways, they can assist teachers with class once a week, volunteer to talk to the class on a particular topic, help with field trips or donate supplies for special events or projects. Some techniques that have effectively been used when working with parents of exceptional students are as follows, effective use of home liaisons, teachers who go on visits with home liaisons to enhance communication between school and parents, treating the parents with respect, encouraging their continued assistance with their childs education, and complimenting them on participation in their childs education. Some other suggestions for improvements that could be made are, training parents specifically in their roles in Individual Education Plans and School Evaluation Teams; obtaining through interviews and observations, viewpoints and feelings of parents; communication through media forms (announcements about appropriate meetings); guest speakers for parent meetings who would give in depth training concerning parental rights, early intervention, and transition plans; all teachers should be required to make personal contact with parents even if there is no apparent intervention neede d, this will keep the door of communication open; activities taught at school that would have a parent participation component included at home. It is very important that teachers help the parents of exceptional children to learn their rights. (OCD, 2005) Some of these parents dont know them at all and some only know bits and pieces that seem misconstrued. Teachers are required to have the parents sign their parental rights at all the meetings with the Diagnostician that would be concerning the childs education. It would be helpful for the parents to know and understand what they are signing for them to feel more comfortable. Most parents are kind of scared to sign things that they are unsure about, and then they are tense and unable to really make the best decisions about their child. (Slavin, 2005) In conclusion, I feel that working with parents of exceptional students will cause a mix of emotions. You are required to be on your toes at all times and they expect you to know everything, but as long as you treat them with respect and follow the simple guidelines from this paper, you shouldnt have a problem. You just have to keep in mind that you are teaching their pride and joy exceptionalities and all. References Mouly, G. (2000). Psychology for effective teaching. New York: Holt, Rinehart and Winston. OCD Resource Center, (n.d.). Child adolescent ocd. Retrieved Mar. 20, 2005. Slavin, B. (2000). Learners with exceptionalities. Ford, D. (1996, Aug 05). Good parent-teacher relationship benefits children. College ofAgriculture and Home Economics, Retrieved Mar 20, 2005 Jones, D. (1997, Mar ), Working with navajo parents of exceptional children. Communication is the key. Retrieved Mar. 20, 2005, from Children, Youth and Family Establishing a parent-teacher relationship. (1998).

AIDS/HIV :: essays research papers

Different people define success in many different ways. What is considered success by one person may be viewed as failure by another person. Randy Shilts, a homosexual newspaper reporter / author, attempts to make fundamental changes in America’s opinion on AIDS. In Randy Shilts’s essay, "Talking AIDS to Death," he speaks of his experiences as an "AIDS celebrity." At the core of Shilts’s essay is the statement, "Never before have I succeeded so well; never before have I failed so miserably"(221). Shilts can see his accomplishments from two points of view- as a success and as a failure. Despite instant fame, Shilts is not satisfied with the effects his writings has on the general public. Shilts’s "success" and reasons for failure can both be considered when one decides whether or not his efforts were performed in vain. From a superficial stand point Randy Shilts, without a doubt, has become a great success with the release of his book And the Band Played On. Almost over night, Shilts is emerged in all the luxuries of stardom. "I quickly acquired all the trappings of bestsellerdom: 60 Minutes coverage of my "startling" revelations, a Book-of-the-Month Club contract, a miniseries deal with NBC, translation into six languages, book tours on three continents, featured roles in movie-star-studded AIDS fund raisers, regular appearances on network news shows, and hefty fees on the college lecture circuit" (220). These benefits, along with numerous others, mark that of a "successful" person. Hopes 2 However, a deeper look into the expectations Shilts has for his book can offer an explanation to why Shilts was not a complete success. Randy Shilts set out to make monumental changes in the world’s perspective of AIDS. He planned to enlighten, motivate, and educate the population on this tragic disease that has already claimed so many lives. He believed that virtually all the misconceptions about AIDS would be corrected and the public would insist that more be done to stop the epidemic. "I had hoped to effect some fundamental changes. I really believed I could alter the performance of the institutions that had allowed AIDS to sweep through America unchecked" (220). Shilts’s immense expectations positioned him for his inevitable sense of failure. He did not accomplished all that he had planned. AIDS was still spreading and people were still dying. "The bitter irony is, my role as an AIDS celebrity just gives me a more elevated promontory from which to watch the world make the same mistakes in the handling of the AIDS epidemic that I hoped my work would help to change"(220).

Direct Marketing and Avon Beauty Products Essay -- GCSE Business Marke

Direct marketing The definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business in order to have children is able to do part time business, and also a very attractive career for woman reentering the work force. According to the â€Å"Direct selling Assosiation†, 1,230,000 women engaged in direct selling in 19924. The direct marketing allows building and maintaining a direct, one-to-one method relationship between a company and its customer, and users of its products or services. In the Avon case the â€Å"Avon girls† represent the company and creates a very good bond, connecting the seller and buyer together in a very trustful relationship. It is very easy for the seller to persuade the buyer into buying a product, because of the usually relationship that exists between the two parts. In cases where no relationship exists, the vendor can also be able to talk the potential shopper into buying Avon products. Reason for their tremendous success is; high-quality, value oriented products, good relations with the distributors, fulfillment of dreams, and financial freedom. DM produces a measurable response. Its methods make it easy for the consumers to identify themselves when committing an action that was desired by marketer....

Marks and Spencer Advertising Strategy Essay

Marks and Spencer is an international multi-channel retailer that has been running for 129 years. It now operates in â€Å"over 50 territories worldwide† and employs â€Å"almost 82,000 people†, (Marks and Spencer plc, 2013). It’s dependence on its origin country; the UK is progressively being reduced due to its international focus. M&S’ UK turnover consists of 54% food and 46% general merchandise, including home ware, clothing, lingerie etc. It is currently growing its e-commerce and has expanded to the finance business with its M&S Bank branch. Clothing has been lately an aspect of concern for the company, as sales of clothing have â€Å"slipped back for the ninth consecutive quarter†, (The Guardian, 2013). This has created a 9. 1% fall in half-year profit. For this reason, according to M&S Chief Executive, they are currently working on having â€Å"more innovation and choice than ever before†, (Bolland, 2013). However, according to retail analyst for the BBC, â€Å"The company is too risk averse and is unwilling to break the mould of its traditional ways of doing business†, (Conlumino, 2013). The affordable fashion market in the UK has been described as â€Å"challenging† by Chief Executive Bolland. The fashion industry requires radical and innovative measures for success, which M&S has not dared to implement until now. Marks and Spencer’s fashion competition is becoming increasingly tough and aggressive. Retailer Next overtook M&S â€Å"as the UK’s biggest fashion retailer, in July 2012†, (Nairn, 2012). Primark, its older rival has â€Å"an expected 5 billion pounds in clothing sales in 2014†, (The Guardian, 2013) this is a very close figure to M&S, with the potential possibility of performing above it. CAMPAIGN STRATEGY Marks and Spencer decided to adopt a fairytale theme for its Christmas 2013 campaign, focusing on its men and women ware collections as well a their lingerie collection playing a strong role. The adverts’ message claims to â€Å"Believe in Magic and Sparkle† and is based on a collection of fairytale stories including Alice in Wonderland, Red Riding Hood and The Wizard of Oz. It encourages the audience to believe in the true Christmas spirits while taking them through a range of mind-blowing and fantasy settings that communicate the wide range of festive products available in the store. The advertising campaign was developed by the advertising agency RKCR/Y&R and also includes its Christmas party food range on the table set during the ‘Tea Party’. The company has tried to emphasize its quality by bringing to the advert loved fairy tales in a glamorous offset. Christmas is a key selling season for M&S and thus their Executive Director of Marketing & Business Director claimed how they wanted to â€Å"recapture the magical essence of Christmas that customers tell is synonymous with M&S†, (Bousquet-Chavanne, 2013). In terms of the media channels, Marks and Spencer â€Å"is shifting its marketing approach to digital first†, (Vizard, 2013). This means that its strategy is launching campaigns online (through Youtube and its Website) before the use of Above The Line advertising (appearing in TW or print), this is a way to engage better with its consumers. The campaign was first launched on the 4th November online and two days after the TV debut took place. The whole campaign had a very strong focus on engaging their target audience through social media, allowing shoppers to vote via Twitter and Facebook on a name for the highland terrier which features in its campaign. The main purpose of the campaign is to create awareness to their target audience and recover primarily in terms of clothing sales (increase them). Further objectives of the campaign are to attract its target market for a bigger range of their products. By integrating food and general merchandise such as clothes and home ware in the advert, M&S aims to take advantage of cross-fertilising across food and clothing, as opposed to other retailers. Finally, the objective of moving to digital marketing is to become multichannel and prove its ecommerce savvy, as according to head of digital store development, â€Å"A â€Å"frightening number† of M&S customers still do not consider it as a multichannel retailer when they are shopping online†, (Zuurbier, 2013). In terms of its target audiences, Marks & Spencer has always aimed to target different age groups, using its advertisements to expand the generations. By using well-known celebrities such as Rosie Huntington-Whiteley, David Gandy and Helena Bonham-Carter, it attracts customers from different segments, thus the main character Rosie can appeal to every woman, being neither too common nor too unattainable. However, although reaching out to an adult market segment with its range of winter clothes and festive feasts, M&S has widely aimed to target a younger market, thus engaging them in a wide Social Media campaign and well-known models. In terms of its reach, the M&S advert was broadcasted to a mass audience by using ABT advertising and OL advertising. It is currently â€Å"wining the Christmas TV battle in terms of social, with 58. 8 million mentions on Twitter and 160,000 interactions on Facebook†, (Kindred, 2013). The campaign also created a #magicandsparkle hashtag, which allowed the brand to measure further the impact on social networks, with it being mentioned over 3,500 times. The advert is available internationally with 948. 533 views in Youtube and British TV cannels. The advert was first launched on TV 6th of November and is showing at a daily basis currently and until the end of the Christmas holidays (2 months approx). The use of social media has been a key element in this last Marks & Spencer’s campaign for two main reasons. First of all, M&S are trying its best to understad consumers’ tastes and what they really want. Social media allows the company to ‘listen’ to what customers are saying in real time, thus having direct feedback and evaluation of their efforts immediately. Secondly, one of their main current objectives is to expand its online market share, thus they want to be perceived as a ‘multichannel’ retailer for online shopping. According to the head of digital store development, â€Å"A frightening number† of regular customers do not consider it as a main online shopping point, and social media through the campaigns enables a connection between the consumers and M&S online platforms and therefore a direct link to purchase. The media channels have played a crucial role in transmiting their campaign to the desired public. The shift on its marketing approach, by launching campaigns online and on social media before print and TV enabled a closer relationship with the online consumers and a way of creating an experience and a feeling with the campaign. The use of mass media by broadcasting the advert through british TV channels reaches most families that could potentially buy at the physical stores, whereas the online platforms reach audiences that could potentially make purchases at the E-store. The main aim of the campaign was to attract customers of all demographic groups and promote the new products that the company is offering. M&S image is in search of improved quality and consistency, and they wanted to transmit this to their audience. However, the key issue in this campaign is whether it really communicated a clear ‘message’ and whether it is appeals to the correct target market. M&S, being a multi-department store with different product and option offerings, should thoroughly consider how the different product rages and collectoos are segmented. Usually, M&S was using its ads to span the generations, always including different groups. However, by trying to appear as a ‘improved quality’ brand and creating an advertising campaign featuring actual and trendy celebrities, there is a high risk of detering its core group of older and more simple shoppers. In terms of attracting the younger audience, there is a high risk involved because this segment is yet not convinced about M&S products being for them, so the efforts to attract this dangerous and risky segment might loose focus on their main and loyal customers. A controversial question on this topic is whether the use of celebrities such as the model Rosie Huntington-Whiteley and David Gandy are associated with the image and main values of the brand. M&S is usually chosen by consumers who regard the brand as trustworthy, caring, straightforward and wise, being their old heritage a plus for consumer loyalty. Although the celebrity endorsement can create a high amount of awareness and the models can appear as desirable, the brand is unnecessarily being elevated more than necessary, and going a complete different way to its all-time values. It is therefore questionable whether the ‘all things to all ages’ appeal is reflected in the advert. The AIDA model can be used to evaluate the four main points of an advertising campaign, regarding Awareness, Interest, Desire and Action. The process is used by marketers to ensure that the desired result occurs from the campaign and M&S campaign follows all of the steps: Attention: By presenting the beautifully-made video with well-known celebrities it is catching the audience’s attention. The use of its fairytails theme can help purchases identidy the problem of needing the products offered by the firm to complete its christmas holidays. Interest: Once M&S had the prospects’ attention, the way to maintain the interest in the campaign was to keep the audiences engaged by creating social media activity and repeating the story in different media channels. Desire: In the desire stage, the range of products showed in the advert are exposed on a way that are tempting and desired by the customers, so that they want to purchase de product. Action: The final step was to persuade the prospects to take immediate action. By using online platforms, creating a direct link to purchase and by limiting the range of products to the christmas season, M&S is creating sense of urgency by encouraging action within a specific time frame. This call to action is essential for the advert to influence the growth in sales. Marks and Spencer has been suffering from decreasing sales throughout the last years, and instead of focusing on targeting a unclear market segment, it should promote its heritage and history, which is why it is stil considered to be number one multi-department store in the UK. The advertising campaign is beautifully made and has exquisite production values and gorgeous sets but it does not appeal to the right audience. There is an unclear linkage between the advertising and the heart of the brand as experienced by the stores. The celebrities do not represent what the clients are neither what they want to be, as they are unreachable and extravagant. The magical essence of the advert and the ‘high glamour’ that it wants to communicate has nothing to do with the brand. M&S should focus on one emotional point that can reach its most loyal clients, whereas this advert looses focus by trying to appear and image that is nothing to do with the brand. Even though M&S has captured a lot of attention, the call to action remains unclear, although impact on sales cannot be analysed until after Christmas.