Parliamentary Sovereignty Law - Politics And Revolution

Questions: 1. Assess the reason for Alternative Dispute Resolution (ADR) and, with specific reference to the administrations gave by Acas, survey to what degree it is a fruitful methods for settling debates outside the formal legal process.2. Clarify why European Union law outweighs household law in the United Kingdom? Answers: 1. Assess the reason for Alternative Dispute Resolution (ADR) and, with specific reference to the administrations gave by ACAS, evaluate to what degree it is a fruitful methods for settling questions outside the formal legal procedure. The term ADR is utilized to portray different methods of explaining a contest including intercession, mollification, intervention and ombudsmen. In different circumstances, ADR techniques give an option in contrast to prosecution and accordingly, these strategies are called elective question goals (Woolf, 1996). The reason for utilizing ADR strategies for settling debates is that it gives less expensive and quicker methods of settling a contest. Simultaneously, it additionally should be noticed that the ADR techniques are not antagonistic in nature (Cremin, 2007). By and large the arrangements gave by ADR are durable on the grounds that for this situation, both the gatherings are fulfilled. Simultaneously, ADR likewise give noteworthy adaptability to the gatherings when contrasted with the court forms. For the most part, the ADR forms are utilized if there should be an occurrence of common debates like family questions or contradiction between the neighbors (Domenici and Littlejohn, 2001). Be that as it may, the notoriety of ADR has likewise expanded in the business field additionally and thus, different ADR forms are utilized in the business debates. Are a similar time, ADR techniques are additionally being utilized to determine business debates. As huge weight has been made by the policymakers, the utilization of media forms has viably expanded in settling different sorts of questions. And yet, despite the fact that ADR forms are broadly utilized for settling debates, techniques like intervention are only occasionally used to determine work questions, especially in the private area and by the willful associations. The low number of debates settled by ADR in the avenues become especially evident when the number is contrasted and the questions in the business field that are being settled by utilizing ADR forms (Doyle, 2000). The emphasis on the utilization of ADR forms settling business debates is especially accentuated for little and medium ventures. The explanation is that it has been seen that the little and medium ventures commonly attempted to totally fire the work relationship and don't attempt to fix these relations. The circumstance is anyway not the equivalent if there should arise an occurrence of bigger associations where for the most part inside ADR forms are acquainted with a view with accomplish the advantages that are given by utilizing ADR to settling questions (Newman, 1999). The Advisory, Conciliation and Arbitration Service (ACAS) is a non-departmental open body of the legislature and the reason for ACAS is to improve the associations and working life by advancing and encouraging solid mechanical relations rehearses. This reason might be accomplished by ACAS by a few unique mediums like intercession or assertion albeit presumably the ACAS is better known for the aggregate pacification capacities performed by it in which it settle the questions between the gatherings of representatives or laborers who are commonly spoken to by a worker's guild and the businesses (Sourdin, 2002). This association was set up in 1974 yet as ahead of schedule as 1896, there was a placation and discretion work that had been set up by the legislature during those occasions and which was conveyed by the Board of Trade. As referenced above, maybe ACAS is broadly known for its job in settling prominent, aggregate questions however it should be noticed that ACAS assumes an a lot m ore extensive job and is connected yet various parts of debate goals and avoidance (Deborah, 2004). While by and large the term intercession is utilized for depicting outsider mediation, ACAS makes a qualification between ADR forms like intervention, mollification and discretion. In such manner, ACAS has embraced a system which incorporates the improvement of work relations and for this reason ACAS at the businesses in gaining aptitudes that are required for creating and applying the strategies that can continue business relations even in the circumstances where high clash is included. It should be noted in such manner that in the business universe of today, the quantity of little and medium structures is expanding step by step and accordingly, it is uneconomical yet almost difficult to have outside intercession in all the situations where questions should be settled. Therefore, it is essential to present ADR forms at the beginning period of the contention. The explanation is that by presenting ADR and the beginning time, a difference can be kept from turning into a dug in debate in which case, the separation between the gatherings associated with the contention additionally builds fundamentally and it turns out to be troublesome later on to determine the que stion and unite the gatherings. along these lines, it is conceivable to set up the ground for giving direct ADR benefits by medium and enormous business ventures just like the case with certain huge associations nowadays where middle people have been held by these associations who step in at whatever point there is the start of a contention. Being a free and fair-minded body, ACAS doesn't agree with any gathering however as the gatherings in arriving at a fitting goals of a debate. As the work universe of today has moved away from huge scope mechanical questions that were generally observed during the 1970s to mid-80s when ACAS increase the majority of its fame, nowadays the accentuation of ACAS is more on helping the organizations in forestalling the debates before they emerge. For this reason, ACAS utilizes different strategies like its phone helpline and furthermore the instructional meetings gave by the businesses. Also, the greater part of the placation work of ACAS now centers around singular grievances to the Employment Tribunal where it is guaranteed by the representatives that a lawful right has been denied to them by their manager. Similarly, while surveying the utilization of ADR in regards to work matters in future, note that the fundamental objective in such manner is the support of good business relations and destinations like lessening the quantity of cases before courts are just momentary objectives. Under these conditions, nowadays more noteworthy accentuation is being laid on the advancement of utilizing ADR techniques at the soonest phase of a contention at the working environment. This methodology should be energized as it helps in forestalling the heightening of a contest into an enormous scope struggle. Simultaneously, it is likewise significant that the wide scope of outsider mediations that are accessible in ADR ought to be considered by all the gatherings worried so as to value the genuine estimation of the points of interest gave by ADR. The outcome is that at long last it tends to be said that ACAS can be considered as a fruitful methods for settling questions as work environment and the strate gies utilized by ACAS are outside the formal legal procedure. 2. Clarify why European Union law overshadows local law in the United Kingdom. Because of the increase of the United Kingdom to the enrollment of European Community, it implies that the European Community law is additionally relevant in the UK. This relevance significantly affects the legitimate framework in the UK. As a matter of first importance, area 2(1) of the European Communities Act, 1972 gives that all the rights legitimately coming about because of the Treaties and Community without requiring further prosecutions must be implemented by the courts in the UK likewise (Bradley and Ewing, 2008). Simultaneously, area 2(4) that the courts in the UK need to decipher and offer impact to the UK law by following the rule that the European Union law is preeminent. Thus, if there should arise an occurrence of a contention between the UK law and the European Union law, the EU law has overshadowed the over the residential law of the UK. The arrangements of segment 2(4) are relevant reflectively just as tentatively. Accordingly, if there is a contention between the n ational law of UK and the Community law, the courts are required to offer inclination to the Community law (Lyon, 2003). Simultaneously, Community law is likewise considered as a piece of the local law if there should arise an occurrence of every Member State (Wade, 1996). This is pertinent if there should be an occurrence of the United Kingdom too. In such manner, the European Court of Justice (ECJ) has additionally expressed that if there is a contention between the household law of a part State and the network law, inclination must be given to the Community law and subsequently, the network law beats the residential law (Turpin and Tomkins, 2000). In such manner, area 3 of the European Communities Act gives that the translation of Community enactment and settlements is an issue of law and this inquiry must be deciphered by the European Court of Justice and on the off chance that this inquiry is required to be chosen by the UK courts, the courts in UK need to choose the inquiry as per the choices given by the European Court of Justice (Conde Nast Publications Ltd v Customs and Excise Commissioners, 2 007). In such manner, it must be noticed that the Community law is treated as a piece of the national Law of every Member State (Allan, 1997). Subsequently, this is material if there should be an occurrence of the United Kingdom moreover. Simultaneously, the European Court of Justice has likewise unmistakably expressed that if there is a contention between the residential law and the European Union law, in such a case, inclination must be given to the European Union law (Costa v Ente Nazionale per l'Energia Elettrica (ENEL), 1964). Thus, as per area 3, or the courts in the UK will undoubtedly decipher the issues related with Community law in accor

American Revolution vs. French Revolution free essay sample

American Revolution versus French Revolution From contemplating and finding out about the two insurgencies, I surmise you could state they had their similitudes; the two of them meant well did they not? Both the Americans and the French individuals craved another lifestyle, change is the thing that they needed. Change is to be sure what they got. The American Revolution, to me, appeared to be more sorted out and all around took care of than the French Revolution. The Americans were burnt out on being under the British’s control, particularly when the British had a go at compelling the American settlements to pay for the British army’s costs in shielding the pilgrims during the Seven Year War.The endeavor to raise new expenses by the Stamp Act in 1765 prompted riots and the law’s quick intrigue. The homesteader couldn't help contradicting the British convictions, that a solitary realm with Parliament as the incomparable power. The pilgrims were progressively alright with neither the ruler o r Parliament meddling with their interior undertakings and that no expense could be imposed without the assent of the individuals or their picked delegates. We will compose a custom exposition test on American Revolution versus French Revolution or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The American pilgrims felt in 1776 that the time had come to isolate themselves from the Britain’s control.On July 4, 1776, the Second Continental Congress discharged an affirmation composed by Thomas Jefferson. The Declaration of Independence, a page of material, had begun the war for American Independence. The Second Continental Congress at that point approved the arrangement of the Continental Army under George Washington’s order. Washington was the most ideal decision for the activity since he had political experience and military involvement with the French and Indian War. The French were anxious to pick up retribution for prior thrashings from the British, so they provided weapons and cash to the American states toward the start of the war.Some French officials even battled along the Americans side against the British. I think at that point, this was the best option for the 13 American settlements. They accomplished their autonomy as the United States of America; set up the United States Constitution, and the Bill of Rights. It appeared to have worked out for them at that point. The fundamental driver of the French Revolution was the contrasts between the three social classes that existed in France around then. There was a serious measure of foul play in the expense system.The third bequest settled the most noteworthy duties, while the primary domain was excluded from paying the French boss assessments (taille). The subsequent domain was pardoned from paying any duties. The lease for the Third Estate was raised. Customer costs rose quicker than compensation, empowering people groups monetary capacity to pay. In spite of the fact that the third home made up a large portion of the number of inhabitants in France, it possessed less land than the first and second home. A prompt reason for the French upheaval was the close to crumple of the administration finances.French legislative consumptions kept on becoming because of expensive wars and imperial indulgences. Very nearly complete monetary breakdown, the legislature assembled a conference of the Estates-General. The Estates couldn't help contradicting how the Third Estate needed to cast a ballot, in this way, the Third Estate casted a ballot to comprise itself a national get together and chose to draw up a constitution. The outcomes to this was winding up bolted out of the typical gathering place, so they committed to the Tennis Court Oath that they would keep on meeting until they created a French constitution.These activities by the third home were supposed to be the initial step into the French Revolution. The ruler favored the first and second home yet the ordinary citizens met up with numerous uprisings in the late spring of 1789, one specifically was the Fall of Bastille, an assault on an imperial arsenal, which had additionally been a state jail. The National Assembly casted a ballot to nullify seigniorial rights just as the financial benefits of nobles, church, towns, and provinces.On August 26, 1789, the get together gave the ideological establishment to its activities and an instructive gadget for the country by embracing the Declaration of the Rights of Man and the Citizen. The ruler rejected the announcements on cancelation of feudalism and the Declaration of Rights, yet after some Paris ian ladies compromised the regal family, King Louis XVI adjusted his perspective. By 1791, the National Assembly finished another constitution that built up a constrained established government. There was as yet a ruler: lord of the French, however he delighted in scarcely any forces not expose to audit by the new Legislature Assembly.The Legislature Assembly would sit for a long time; comprise of 745 delegates picked by a backhanded arrangement of political race. The ruler endeavored to escape, yet was caught and taken back to Paris. Encompassing nations expected that the French conduct and resistance would spread to their territory, so those pioneers wanted to compel the restoration of the government expert in France. This just welcomed on more fire to the French. The political gatherings in Paris rose against the lord and the Legislature Assembly.They composed a horde assault on the imperial royal residence, abducted the ruler, and constrained the get together to suspend the government and require a national show to settle on the future type of government. The initial step the Convention took was to nullify the ruler and set up republic. They likewise passed a pronouncement sentencing Louis XVI to death. A country in arms was assembled, rapidly. It was a â€Å"people’s† war, the whole country was associated with the war. I’m not in any case sure where or when the French Revolution closes, its ever-enduring it appears.

You oughta know

You oughta know Questions about class plans Nehalita asked about class plans, and I promised to get back to her on that. Class plans are mostly useful for people who are interested in double-majors, if only because its a little more logistically difficult to fit in the extra classes that you need to take outside the General Institute Requirements. (If youre only doing one major, its not as difficult you can pretty much plan on taking four classes per term for eight terms and it will almost certainly come out right.) I feel like the purpose of a class plan is really more to decide if a given set of two majors is feasible, rather than setting out a concrete roadmap for the next four years I basically re-made my class plan at least once a semester from the end of freshman year to the end of first term senior year. Incidentally, I dont think you should make a class plan before coming to MIT. You just dont know enough about which classes youll need to take, which classes are more difficult or more easy, which classes are taught by professors you like, and how many units you can take in one semester without breaking your brain. Youre welcome, of course, to sit down with the course catalogue, your intended degree programs and a blank Excel spreadsheet, but I dont know if it will do you any good if you have no information outside the course listing information. The odds are somewhat good that youll just end up perplexed. If you want to soldier on, though, you can just look at the degree requirements for your major(s), then check in the catalogue to see when the various courses are offered. Plan on spending freshman year on the GIRs, dont forget to add in a HASS each term, and try not to schedule more than one lab class in the same term if you can help it (theyre often all offered in the afternoon). Taking more than 66 or 72 units in a term is probably not advisable, and you should try to stick as close to 48 units per term as you can. Questions about orientation Erin asked, The other day you posted the schedule for assigning dorms- I was wondering if you could talk about when we register for classes and plan our schedule. Thanks! I stopped by the Academic Resource Center the other day to ask about this. (The ARC is the office that runs orientation as well as most other first-year programs.) They gave me the schedule, but also mentioned that it will be up here May 1. They also said theyll be mailing it to you around that date. Students going through international orientation will arrive between August 18 and August 20, and the events of international orientation will go from August 21 to August 23. Students doing freshman pre-orientation programs (FPOPs) will arrive between August 20 and August 21, and the events of those programs will be between August 22 and August 26. (There are a lot of different FPOPs, and people tend to really like them. Videos from a few of last years FPOPs is here.) Students and parents arriving for regular orientation will come either August 25 or 26; events for parents go from the 26th through the 28th, while events for students begin the 27th. Im not sure what the timeline is for dorm rush this year maybe one of the UA-connected bloggers could chime in? I guess generally, rush events start around the time freshmen arrive and continue for several days in the evenings. Advanced standing exams will be given on August 28 and 29. Youll probably go through in-house rush and move to your final room on the Friday or Saturday before Registration Day (Tuesday, Sept 5). You will register for classes by meeting with your freshman advisor sometime in the week of Aug 28-Sept 1. Its also a good idea to attend the Core Blitz, an event where professors of common freshman classes stand up and talk about what sorts of students usually take their respective classes. Core Blitz will be held before you meet with your advisor to pick classes. Questions about dorms On my marathon tour of MacGregor, anonymous asked Really appreciate it.would you do the same fot other dormitories?? it is an extremely helpful jobpleaaaaaaaaaaaaaaase :D Um, I dont know all that stuff about other dorms. Anyway, the entry has been edited to reflect the fact that the other bloggers are doing entries on other dorms, so look for those within the coming days and weeks. Alyssa asked Hi! At CPW, some students in Macgregor were telling me that a lot of times the suites will taking hiking trips together and that people in Macgregor are generally very outdoorsy is that true? Also, are you allowed to decorate your room or anything because I personally am not a fan of the 70s decor. :) I dont know that Id say the dorm as a whole is outdoorsy certainly my entry isnt. Theres really quite a bit of variation between each entry in terms of culture. And yes, youre allowed to decorate your room. There are some restrictions placed on all the dorms by Housing, but a) fire safety inspections are only once a year, and b) anything goes outside that checklist. Anonymous commented, I cannot watch the video but I do have Quicktime installed. When I try to watch it, I see a broken Quicktime logo Help Please Can you access any of the videos from the main i3 page? You could also try going back a level and trying to access the video from there. Any luck? Another anonymous commenter asked wow. Macgregor seems to be a nice place to live. Are the dorm rooms generally pretty big? Do you have IHOP once a week? Are there people to clean the bathrooms? No, the rooms in MacGregor arent that big theyre singles! Theyre big enough for one person to live comfortably, but theyre not giant. This is Boston, and living space is at a premium. To answer Christians question (How big are the dorms in MacGregor (dimension-wise)?), the rooms are about 8 feet by 15 feet. EDIT, in response to comment below: We have dorm-wide brunches (made by resident volunteers) on Sundays once or twice a month. (Actually, we had one today, which was confusing because today is Saturday. I was confused.) We do have plenty of free-food events, but I think thats probably true of all the dorms. There is a lot of free food at MIT! Eat it before it goes to waste. In my entry, we have big study breaks orchestrated by our GRT Bryan about twice a month. Most recently, he made brownies for us and went around door-to-door handing them out, and before that, he cooked lasagna for us and we had an entry dinner. And yes, there are people who clean the bathrooms. There are people who clean the bathrooms in all the dorms, with the exception of Simmons, as I understand it they have private or semi-private bathrooms, so they have to clean them themselves. Every other dorm has cleaning staffpersons who clean the bathrooms on a regular basis. Melodie asked So you know how if you want to live in a double, you have to find a roommate before in-house rush (at least according to the Next House website, I think)? Do you have to find a bunch of suitemates if you want to live in MacGregor? Or will you just get randomly assigned to them as a freshman? No, you dont have to find suitemates in MacGregor. All of the suites in the dorm are made up of people from different class years, so usually there are only one or two rooms in each suite that are open to be filled by freshmen upperclassmen pick their rooms for the upcoming year in the spring. If you pick MacGregor and go through in-house rush, youll rank the entries 1-9, and upperclassmen in the dorm will rank all the freshmen (yes, no, no preference). A dorm-wide algorithm maximizes house happiness, and youll be put in an entry. Once youre assigned to an entry, the entry representatives will pick a room for you based on what they know about you. (For example, if they think youll get along really well with another person in the entry, they might make you next-door neighbors.) This all happens the night of in-house rush (the entry representatives and room assignment chairs usually stay up all night), and youll get your final assignment in the morning. Other questions Dan asked Hey Mollie would you say having skills in just math is enough to major in management science? It seems interesting but if someone doesnt have any experience with economics and all that jazz, can they build on just math skills enough to major in management at MIT? Is math even a major part of it? You actually have to take a fair number of math classes to major in management at MIT 6.041 (probability) and 18.06 (linear algebra) in particular are definitely not fluff classes. You are required to take 14.01 (microeconomics) and 14.02 (macroeconomics), so dont worry if you dont have an economics background youll have one when youre done with those classes! Youd have to ask Mitra how much econ background is assumed for 14.01/14.02, but I know a lot of people who have taken and enjoyed those classes (econ is a fairly popular HASS concentration), and I dont think any of them had any background other than a standard high school econ class. You could also shoot your original question over at Matt, who knows way more about course 15 than I do.

Obama Term - Barack Obamas Last Day as President

President Barack Obamas last day as president was January 20, 2017, and he spent it doing what most American presidents did on their last few hours in the White House. He greeted the incoming president, Republican Donald Trump, and Trumps family. He wrote a note to his successor that read, in part:  Ã¢â‚¬Å"We’ve both been blessed, in different ways, with great good fortune.† And then Obama attended Trumps swearing-in ceremony. Obama, like every other president serving his final term, became a lame duck president the day he was sworn into office for a second time following his Election Day rout  of Mitt Romney in 2012. Trump was chosen  in the 2016 election and sworn into office at noon on Jan. 20, 2017. Trumps first term ends on Jan. 20, 2021, when the next president is sworn into office. That day is called Inauguration Day. Obama Keeps a Low Profile After Term Ends Obama spoke very little in the first months after he left the White House. He held a conversation on community organizing and civic engagement in Chicago as he approached his 100th day out of office. Obamas first substantial criticism of his successor came in early September of 2017, nearly eight months after Trump took office; the former president, a Democrat, was critical of Trumps plan to kill the  Deferred Action for Childhood Arrivals program, or DACA. The program allows children of immigrants living in the United States illegally to stay in the country without fear of immediate prosecution. Said Obama in response to Trumps plan: â€Å"To target these young people is wrong ― because they have done nothing wrong. It is self-defeating ― because they want to start new businesses, staff our labs, serve in our military, and otherwise contribute to the country we love. And it is cruel. This is about whether we are a people who kick hopeful young strivers out of America, or whether we treat them the way we’d want our own kids to be treated. It’s about who we are as a people ― and who we want to be.† When Obamas Term Ended The date of the presidential swearing-in and conclusion of a presidents term is set by the 20th Amendment to the Constitution. Under the terms of the 20th Amendment, a presidents term  ends at noon on Jan. 20.   The 20th Amendment reads, in part: The terms of the President and Vice President shall end at noon on the 20th day of January, and the terms of Senators and Representatives at noon on the 3d day of January, of the years in which such terms would have ended if this article had not been ratified; and the terms of their successors shall then begin. Awaiting Obamas Last Day Its become a sort of modern-day political tradition for a presidents staunchest critics to begin counting down his last days in office. Obama endured such treatment from conservative Republicans. There were even commercial endeavors to celebrate Obamas last day in office: bumper stickers, buttons, and T-shirts announcing Jan. 20, 2017, as the End of an error and Americans happiest day. Obamas predecessor, Republican President George W. Bush, was the target of similar campaigns, including an  Out of Office Countdown Wall Calendar that included some of the most well known Bushisms.   The Republican National Committee celebrated Obamas last day as president by posting the date on its website even before he was elected to a second term in 2012. The GOP designed the ad to raise money from conservatives worried about him being re-elected. The party said: The RNC is clearly not giving President Obama a free pass in 2012 - quite the opposite actually, we are aggressively showing voters what our country would look like after another four years of President Obama and his tax and spend policies that have done nothing to create jobs and leave us vulnerable to governments like China. When Obama Was Sworn In to His Final Term Alex Wong / Getty Images Obama was sworn in to a second term on Jan. 20, 2013, after easily defeating Republican Mitt Romney in the 2012 presidential election. Why Presidents Can Serve Only Two Terms Obama, like all U.S. presidents, cannot serve a third term in the White House because of the Constitutions 22nd Amendment, even though many conspiracy theorists believe Obama would try to remain president beyond his eight years in office.

The Hidden Truth on Essay Papers Sale Uncovered

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A “Race and Color” Reading Free Essays

Othello is one of the greatest tragedies by William Shakespeare. The Socio-Economic setting of the play drives us to ponder over it again and again. Othello was a Moor and had fallen head over heels in love with Desdemona and won her hands in marriage. We will write a custom essay sample on A â€Å"Race and Color† Reading or any similar topic only for you Order Now Being unacquainted with the customs and norms of an alien culture, Othello had to suffer a lot.  Ã‚   What would have happened if Othello were not a Moor but a respected citizen of Venice? Automatically, the socio-economic equation would have changed and Othello might surely have enjoyed an enviable privilege to have a well-planned control over the whole situation. In Othello, we find a black man’s ‘sense of insecurity’, ‘puerility’, ‘eccentricity’ .Iago, the ‘artist in crime’ is a sordid opportunist of the postcolonial era, who insinuates, motivates and plans adeptly to take advantage of the characteristic weaknesses of Othello leading to irremediable frustration and despair that act as a stimulus in the murder of Desdemona. In Othello, we find a black man’s ‘sense of insecurity’, ‘puerility’, ‘eccentricity’ .Iago, the ‘artist in crime’ is a sordid opportunist of the postcolonial era, who insinuates, motivates and plans adeptly to take advantage of the characteristic weaknesses of Othello leading to irremediable frustration and despair that act as a stimulus in the murder of Desdemona.   Othello is the Moor white men need for their protection and well-being. Othello comes from a different socio-economic background and is employed by the tense and visibly perturbed Duke :†Valiant Othello, we must straight employ you,/Against the general enemy Ottoman. Written at a time when Negroes were being supplied to Virginia, Shakespeare’s Othello’s spirit glows with noble ancestral memories and critics like Grant White hold that only a civilized and warlike race could produce an Othello. Othello has a presence; he can raise the whites like Cassio to higher ranks, he can head an army, he can order two drunken men to sheath weapons, he can, if required, dismiss them for their offence and he is black and belongs to a lower socio-economic strata and after all race and social status mattered at that time. Hence the union of Othello and Desdemona is presented as the mating of animals, with the Moor as the ‘black ram’, a   practitioner of   ‘arts inhibited.’ A white Prospero can use magic openly and boldly and Shakespeare is apologetic to none but King James, while, Othello’s wooing and winning of a white woman is tantamount to the practice of ‘black magic.’ Othello, after all, is an employee of the Duke and hails from a questionable background of a Moor who claims to be well-traveled but is reticent on his redoubtable socio-economic background. Can he in any way emulate the social status of Brabantio, whose daughter he marries out of love? Brabantio remembers the ‘wealthy curled darlings’ of his nation and is furious at the thought of his fair daughter against the Moor’s ‘sooty bosom’. Othello, the Moor, can hardly be accepted by the Venetian public as his skin is of black hue and he comes from an alien socio-economic status.   Othello seemed gratified as he had proved to be the right and only choice in the life of Desdemona. Till then, Othello had never been reminded of the fact that he was a Moor whom Desdemona was supposed to be afraid of. Basically, Othello was not a craven fellow, whose spirits could easily dampen on futile grounds. Othello wished not to doubt Desdemona but he never could brook the presence of any other lover in the life of Desdemona, whom he loved to the point of distraction. He blurted out at one point, â€Å"Cassio, I love the; But never more be officer of mine.† Regarding Othello, we come across a myriad points of view. Critics have labeled Othello   as a play of ‘sexual jealousy’ a play of motive and temptations ,so on, so forth. But here we see that Othello being unaware of the socio-economic picture of Venice treads the wrong path and gulps the dangerous bait. He ,like a fool, yields to Iago’s repeated insinuations. If Desdemona would have been a Moor herself , the disaster hardly would have followed. On the contrary, if Othello were not a Moor, his ‘sense of insecurity’ and ‘inferiority complex’ could not get the better of him, on the slightest provocation by Iago. Othello, even in Act III seemed ingenuous , generous easily credulous and firm in reason ,when he says, â€Å"†¦.This not to make me jealous/To say my wife is fair, feeds well,/loves company,†¦. Where virtue is, these are more virtuous.† Being a Moor, he won the love and undivided attention of Desdemona. When Iago crept in between them and strove heart and soul to malign the relationship, Othello lent him credulous ears. Didn’t he understand that Iago was keen on creating a rift in their unflinching alliance? Of course, in the subconscious of the protagonist, he made a dent surreptitiously and without Othello’s cognizance. Othello felt perplexed to find that even his truest and unalloyed love could not keep Desdemona ‘loyal’ to him! Was it simply because he was a Moor? Or, did Desdemona have to lose her life to Othello, only because the Black-and-White conflict caught hold of his mind unawares? We hear Othello recounting his shortcomings in a soliloquy in Act III ,Sc iii,lines-263-7: â€Å"Haply for I am black, /And have not those soft parts of conversation/†¦.She’s gone, I am abused.† His distrust lay rooted in himself ,in the society in which he feared himself ‘unaccepted’, though his love had   fully been requited, reciprocated. Why did then ‘uncertainty’ gnaw at his entrails? It was possibly because ,Othello could never forget the acrimonious warning of Brabantio: â€Å"Look to her, Moor, if thou hast   eyes to see:/She has deceived her father, and may thee.† How to cite A â€Å"Race and Color† Reading, Papers

Social mobility and status attainment in American society

Table of Contents Introduction Social mobility Status attainment Social stratification Conclusion Works Cited Introduction Studies pertaining to social mobility have concentrated on movement of individuals from one social class to another. The research is hence embraced in terms of processes in which mobility fluctuates upwards and downwards, thereby incorporating short and long distance mobility throughout the class structure.Advertising We will write a custom essay sample on Social mobility and status attainment in American society specifically for you for only $16.05 $11/page Learn More In addition to this, social mobility incorporates inter-generational mobility, which in turn indicates the mobility that exists between family of origin and the class of the individual. Apart from the inter-generational mobility, social mobility also incorporates intra-generational mobility that refers to the mobility existing between a person’s prior occupa tion and the current occupation (Devine 45). Prestige and socio-economic status kind of occupations were linked to success in education and social origins of individuals. This is based on studies carried out on status attainment traditions of frequent social mobility (Marshall et al 241). Social mobility According to Devine (45), sociologists have zeroed in on two issues in analyzing and examination both the trends and patterns of social mobility. The first issue is the demographic class formation. In this first issue, stable collectiveness of individuals is established with the focus being on individuals processing the same life chances. As a result of this, researchers are left with no option, but to establish the overall or absolute de facto rate of mobility. In the second issue of mobility, researchers have undertaken the process of establishing the level of openness within a community by examining social fluidity. The focus point is on the relative rate of mobility that is achi eved by comparing various mobility chances processed by different kind of people, as well as groups. Mobility research has guided specific interests, thereby shaping the different fonts of social mobility of empirical work. The two issues of social fluidity and class formation together with the trends and patterns in relative and absolute social mobility have become the hot topic within the boundaries of researchers’ studies (Devine 45). In the US, social mobility is based on the experiences of both the whites and the ethnic minorities. According to the evidence attained, there is an indication of structural change that is symbolized by a decrease in farm occupation and increase in non-manual employment, hence resulting to an upward mobility. A decline in the linkage between the origins and the destinations was also noted, although it was high in respect to the whites as compared to the minorities.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This link was later to be weakened by the education system that meant more and more people acquired degrees. America has hence evolved to be an open society rather than a rigid society. According to the research carried out in 1980s, structural change is noted to be slowly slowing down, as the link between the origin and destination continues to slacken (Devine 46). High levels of social mobility have been identified in America as part of early observation. In 1962, the first national survey that dealt with social mobility was conducted by Blau and Duncan. The two researchers viewed mobility as an up and down system that revolved around social hierarchy. In this hierarchy, individuals were ranked according to education and income, while the focus was individual attainment and not mobility. Factors like family background, gender, ethnicity, and education were used to influence success or failure (Devine 48). Status attainmen t Status attainment has been described as a process where people secure particular social position and maintain it within the boundaries of the ones status. According to the research undertaken by the Blau and Duncan, an occupation that is individually chosen depends on two main factors: 1) education and 2) ability one processes. The education background, occupation, and status of the parents also play a great role together with a simple luck. On looking at the occupation of the children in comparison to that of their parents, one cannot help but to notice cross-flow relationship in terms of status and prestige that exists between the two groups. This hence indicates that children of high status parents have high chances of inheriting the same status as their parents when compared with children of low status parents. It is through the status attainment model that scholars have managed to analyze class. Blau’s work is attributed to this model, as he indicated other factors lik e government policy and non-parental significant others can cause upward mobility (Weir 80). According to Brym and Lie (235), the process of status attainment is pretty much at the same level for both the minorities and women, in comparison with the white men. Years of schooling is said to have a major impact in status attainment as compared to father’s occupation. However, while comparing individuals of the same education level and same family background, the minorities, the women and the Hispanic Americans still lug behind as compared to white men. In conclusion, status attainment cannot be explained simply by focusing on individual characteristics but also incorporating group characteristics. These group characteristics include barriers faced by the group, thus keeping them from attaining mobility (Brym Lie 235).Advertising We will write a custom essay sample on Social mobility and status attainment in American society specifically for you for only $16.05 $ 11/page Learn More Social stratification Social stratification has been divided into three parts by Kerbo (15) for easier understanding, namely: poverty, comparative stratification systems, and social movement theory. These studies focused on lower class and mainly dwelt on poverty as pathology instead of systemic causes. In addition to this, majority of the foundations are more than willing to fund researches that uphold the existence of poverty as a culture. This is because the emphasis applied on the individualism and culture helps to shift the economic and political structures, which they are a part and parcel of. Moreover, the learned and the elite have perfected the act of effecting the idea that majority of the poor Americans contributed in creating the situation they are in. Kerbo hence argues that instead of focusing on poverty, one should focus on social stratification (Weir 423). Conclusion Social mobility and status attainment literature is not in contradi ction with the social origins. In social mobility literature, intergenerational mobility occurs in between a narrow strip of occupations. This is well elaborated by the fact that very few people are born in families of low status and they rise to clinch the presidency. This is due to the fact that individuals that have attained upward mobility are more likely to have arisen from either middle class family or upper class families, as opposed to working class family. In accounting for the indirect and direct effects of parental status, the achieved status remains to be the critical status in accounting for the individual’s attained status. Evaluation of theoretical revisions must take place before contributing to status attainment. Thus, comparison in terms of importance of personal and social resources can be concluded to be status attainment. Works Cited Brym J. Robert and Lie John. Sociology: your compass for a new world. CA: Thomson Learning, Inc. 2007. Devine, Fiona. Socia l class in America and Britain. London: Edinburgh University Press. 1997.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Kerbo, Harold R. Social stratification and inequality: Class conflict in the United States. London: McGraw-Hill. 2002. Marshall, Gordon, et al. Against the odds?: social class and social justice in industrial societies. NY: Oxford University Press. 2002. Weir, Robert. Class in America: A-G. CT: Greenwood Press. 2007. This essay on Social mobility and status attainment in American society was written and submitted by user Isabela Tillman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Strategic Plan for Launching BMW 3 Series in USA and UK - Smart Custom Writing Samples

A Strategic Plan for Launching BMW 3 Series in USA and UK - Smart Custom Writing Ford VS ToyotaThe current paper deals with the question of productive flow and product quality of the two biggest and the most famous car producers in the world, Ford and Toyota and in what way improvements in productive flow and product quality lead to an increase in sales and profit of the companies. Both of them are worldwide famous manufacturers of the cars of different sizes and modifications. The main principles of the company are constant quality that is supplied by permanent quality control and improvement of the product line (Hales 2001, p.23). Toyota has been a foremost supplier of pioneering lift trucks for over 40 years already. According to latest data, the company has sold  Ã‚   over 1 million cars to thousands of pleased customers in over 200 countries all over the world. It gained extreme popularity in every country. In every stage of the company’s operation there is a complete devotion to quality and constant improvement of the product flow, as the experts working in the company realize that there two factors can lead to the direct increasing of sales and result in the augmented profits. The dedication to the quality has led to the company’s popularity and recognition all over the world. Toyota is 100% devoted to delivering brilliance from product expansion to after sales service. Product quality and productive flow were put in place from the st art at the Toyota Industrial Equipment Manufacturing capability in Columbus, Indiana. Improvement of a product quality authorize the employees of Toyota company to make quality their first priority and demonstrate devotion of the company commitment to quality in every stage of the production process. Needless to say, that product quality is essential for every company as it is a pledge of successful future. The latest researches of the Toyota activity, conducted in 2009 demonstrated that the company has implemented the innovative techniques for the product quality assurance.   By the quality-improvement program, the company will use the so-called go and see for yourself method to reinforce the ability to carry out technological investigations for every case of supposed malfunction of the product and to follow through with correct actions.   First, in the territory of United States, the company tried to be able to carry out on-site examinations within 24 hours of reported inciden ts by modification its information-gathering capabilities. In addition, the engineers of the company will conduct direct Customer Quality Engineering activities. Moreover, the company is planning to open technical offices in some U.S. towns that will hand out to reinforce the consumer service functions of Toyota local sales companies. Toyota Company is planning to undertake related initiatives in other regions of the world, increasing the functions of its technical offices and opening new ones as essential to maintain a solid, local reply in each region (Liker 2004, p. 24). These innovations in the sphere of quality control that the company managed to carry out during the last five years of its existence in the market have resulted in the increasing of sales and general profit of the company. It is understood that people need qualitative first class products. This is possible to achieve due to the constant improvement and quality control of the manufactured products. The company wil l equip its vehicles with an extended range of functionality for finding out the problems automatically and for recording the mistakes electronically, as well as conducting other tasks. This functionality will be very useful in quickly evaluating technological problems and in punctually taking counteractive measures. The next important issue under consideration of the company Toyota is the productive flaw .The managerial of the company understands that in order to preserve the positions in the market and provide the consumers with the permanent inventions and new products, it should maintain its production flow to avoid the stagnation of the manufacturing (Naughton, Takayama and Sparks 2005, p. 27).   The company tries to keep the production flow active. It leads to constant updating of the company’s model range. As a result, keeping to the stable productive flow and introducing of the productive quality measures lead to the increase of sales and profits of the company, mak ing its production one of the most popular and demanded all over the world. The managerial of Toyota is sure that the more inventory, product quality control and productive flaw they have on hand, the longer their product lead time and the easier it will be for the company to react to the unexpected change in the marketplace. Considering the balance sheet of the company for 2009, it has 18 to 20 % of increased sales and is now the second foremost carmaker in the whole world. The margins of the company are approximately 17%. One of Toyota's main philosophies is the idea of constant improving both in production flaw and in quality of the products (Migliorato 2004, p.40). Employees at company Toyota production facilities are always encouraged to present new suggestions to improve their processes, modernize operations and then demonstrate devotion to the overall quality of its products. Another company under consideration is Ford Corporation. Probably, it is very difficult to find a person who does not know anything about this company. It has quite a long history making it world famous car manufacturer after Toyota and Crysler. Ford has production facilities in 22 countries on five continents in the world; it possesses 87 plants in North America and 41 in Europe. In 1995, in Europe, Ford's joint vehicle market share, at 12.2%, was the highest for the period of eleven years, with three of the eight best-selling vehicles. In 1995, Ford introduced as one of the leading and most popular vehicles in the country. It was one of the five vehicle producers (Banham 2002, p. 45). The company is not organized by geographic regions, and now it is realigned by product range, with five Vehicle Centers, every center is responsible for one group of products all over the world. The Company Ford, unlike Toyota, tries to spend as little time as possible for the development of new produ cts, thus making the process of production flow very quick. Ford is reducing the time needed for development of new vehicle from 48 to 24 months and reducing engines, transmissions, and essential car platforms by 30% all over the world. The company hopes that pooling worldwide skills and resources will lead to more variations on every car platform, increasing the number of cars introduced during the next five years by 50%. It is the essence of the permanent productive flaw of the company. Ford has introduced a variety of new initiatives all over the world, with joint ventures for the assembly of cars in such countries as China, India, Thailand and Vietnam. In China, Ford tries to launch the production of light trucks with a name of a company Jiangling Motors. In India, Mahindra Ford India Ltd. will start producing and distributing of Ford products, starting with the Ford Escort, in mid-1996 and Fiesta in 1998.   Thailand is known as country where Ford has a joint venture to manufa cture pick-up trucks (Ford 2004, p. 56).   Having the subsidiaries in different countries, the company tries to develop its productive flow. The more countries are engaged in the business of vehicles production of the company, the more vivid and permanent the productive flaw is. Needless to say, that such strategy leads to the increase of company’s sales and profits consequently. Probably, this is one of the key reasons of the company’s popularity and success in the market. One more important strategy for the company’s development is production quality and constant quality control. The managerial of the company pays particular attention to the control and testing of the manufactured vehicles. That is why, before entering to the market, the cars are properly tested. Ford is known by its qualified and secure products and such fame is possible to gain only due to constant and reliable job over the problem of product quality. Therefore, it explains high revenues o f the company and increasing of its sales and profits. Company makes huge investments in the development of new ways of quality control and improvement of the quality of produced vehicles. It is understood that in the competitive market of vehicle production quality is essential factor, presupposing company’s success. Managerial of the company should pay attention to these factors to be aware of the latest news in the market and develop the strategies that are necessary for company to be effective. References Banham, R. 2002, The Ford Century: Ford Motor Company and the Innovations that Shaped the World. New York: Artisan, p.43-46Ford, H., 2004, My Life and Work, London: Public Domain Books, p. 50-60Hales C. 2001, Managing Through Organization. 2nd ed. London: Thomson Learning Press   Columbia Electronic Encyclopedia, 6th Edition, 2010, p1-1, 1p Liker, J. 2004, The Toyota Way. New York: McGraw-Hill, p. 22-25 Naughton, C., Takayama, H. and Sparks, D. Toyota Triumph. Newsweek (Atlantic Edition), 2005, Vol. 145 Issue 19, p44-49, 6p Migliorato,P. Toyota Retools Japan, Business 2.0, 2004, Vol. 5 Issue 7, p39-41, 3p

Author Interviews How to Appear on Podcasts for Book Promotion

Author Interviews How to Appear on Podcasts for Book Promotion Author Interviews: How to Land Appearances on Podcasts for Book Promotion Author interviews via podcast appearances are one of the best ways to build authority and reach targeted audiences of ideal readers, as well as promote your book.Best of all, once you’ve appeared on a podcast, you’ll be able to use your interview as proof of your expertise and experience when you pitch to other podcasts.This is especially beneficial if you self-published a book since you dont have the support of a big publishing house- youre doing all the book marketing on your own!And this is a powerful way to spread the word about all the good your book can do.Heres how to land author interviews:Do your researchRate and review the podcastFeature the podcast hostsTailor your pitchOffer ideas related to your bookLeverage common connections you haveSend samples of previous author interviewsCreate a one-sheetDeliver value firstNOTE: If youre ready to turn being an author into a real career, check out our Sell More Books Program where we teach you how to build sustainable income with book sales. Learn more about it hereWhy do you need author interviews?Author interviews are beneficial for authors to spread the word about themselves as an author as well as their new and previous books.Think about author interviews the same as celebrity interviews when they have movies or TV shows premiering.Heres how author interviews can benefit you:You will reach a new audienceYour audience will be more receptiveYou market yourself as an authorYou market your newest book launchYou can market any previous books you haveYou will gain a larger social platformYou will sell more booksOverall, author interviews can only help you in your quest to become a full-time author by offering you book marketing opportunities.Check out this example of how beneficial an author interview of our very own Student Success Coach, Lise Cartwright, can be below. Its available both on our Youtube channel and Podcast. With over 8700 views on Youtube and many listens on the podcast, this inter view certainly helped maintain her passive income through books.How to Get Author Interviews on PodcastsBelow, you’ll discover 9 simple strategies to stand out in the eyes of podcasters and land author interviews on their shows.#1 Do your researchFirst of all, listen to the show before reaching out to podcast hosts. Podcasters are often approached by an author who sends generic emails proclaiming â€Å"I love your show,† and then ask to become a guest to promote their book.Other times, they’re approached with specific pitch letters, but the fit isn’t right.The reason for the mismatch usually is that the author who is pitching hasn’t listened to the show.If it feels like a chore to listen to the podcast, that’s a sign that you might be better off reaching out to a different podcast host.After all, you want to find podcasts that are in your niche, which usually happens to be those you listen to anyways.Here are a few things to ask yourself wh en you want to reach out to a podcast for an interview:Do you listen to them on your own?Do you resonate with their core message/theme?Are you involved in their community on a regular basis?Would you be proud to be a featured guest on their podcast?Are you a fan of past featured guests?Answering these positively will help you determine which podcasts to reach out to. Without doing the proper research, you could wind up upsetting the hosts and burning those bridges.#2 Rate and review the showOnce you’ve listened to a show, subscribe to it on iTunes. Then, rate and review, too.Ratings, reviews, and subscriptions help the podcast’s ranking. Most importantly, reviews are a powerful form of social proof that will encourage new people to listen.Mention the review when you submit your pitch. For example, you could write, â€Å"Listening to John Doe’s description of his struggle to grow his business in spite of his terminal disease was truly inspiring. Now, when thing s get tough, that message keeps me going. That’s why it was such a pleasure to write a 5-star review of your show on iTunes.†Your message will bring awareness to what you’ve done to support the show, greatly increasing your chances of landing a guest spot.#3 Feature the podcast hostsIf you currently have a podcast or YouTube channel, invite the host to be featured as a guest.By being on your show, the podcasters will learn about your background, and most importantly, about your book. In many cases, they’ll be compelled to invite you as a guest.Even if the podcast hosts don’t ask you to be on their show, they’re still much more likely to say yes when you ask them. Also, I send a copy of my book to my podcast guests, who in many cases write a review of the book on Amazon and then offer to have me on their show.If you dont have a podcast, then feature them on your social media or website.You could also write a blog post about the main lessons l earned from the show, and tag the host on social media when the article is published. Be cautious when applying this strategy, however.A subpar article, a half-hearted effort to capture what’s valuable about the show, or overblown praise will probably backfire.#4 Tailor your pitch to the host’s story and the mission of the showWhen I first pitched my ideas to Dave Lukas, host of the Misfit Entrepreneur Podcast, I mentioned how much I loved that he’d created the show as a legacy for his daughter.When he learned that I related to and understood his mission, it was easy for him to agree to have me on his show.You can do the same. Find out why they do what they do, and if it resonates with you, then center your pitch around that.Here are a few tips for tailoring your pitch to land your author interview:Mention something you learned from their showMake a connection from yourself to the shows mission and themeConnect your books message with their showsDoing this will help you reach podcast hosts much more effectively and show them youre a great fit for their show.#5 Offer three unique ideas related to your bookBefore I submit a pitch, I research the episodes in the past two to three months to see if anyone has explored the topics I have in mind.If my topics are fresh, I submit them. If not, I reposition my expertise with a different angle.My book is about influencer marketing. If I notice that only three weeks prior, another guest talked about influencer marketing as part of a business’s marketing mix, I pitch a different aspect of the topic, such as â€Å"how to build a list of subscribers with influencer marketing,† or â€Å"how to initiate connections with social media influencers to launch your book.†Resist the temptation to speak about a topic that deviates from your book. If you do that, your interview will probably not bring in new book sales.I encourage you to take a moment right now and write down three to five to pic ideas based on the core message in your book, which you can modify depending on the targeted show.#6 Leverage common connections you have with the hostWho do you think has a better chance to get a last-minute appointment with a busy hair stylist: a complete stranger or the friend of a current customer?The same idea applies to landing guest appearances on a podcast. Common connections matter.Often, when I appear on a podcast, the host will offer to introduce me to other podcast hosts who might want to have me as a guest.This is one of the easiest ways to secure future guest appearances.You might not even need a formal introduction. When you pitch, just mention that you know one or more of their previous guests.The idea is to find common ground.#7 Send samples of previous interviewsIn every podcast pitch I submit, I include links to three of my most relevant and significant podcast appearances.Those podcast interviews are relevant because they’re ideal for the audience of the new podcast I’m targeting, and they’re significant because they have reached large audiences.If you haven’t had podcast appearances yet, I encourage you to create audio or video clips with valuable content relevant to your audience that you publish on your site, and use those links as samples for the host.Even though samples of actual podcast interviews are much more powerful, the mere fact that you have a sample of your work will help you stand out among the competition.#8 Create a one-sheetTo save yourself time and effort, and to show your professionalism, I suggest you create a â€Å"one-sheet.†A one-sheet is a document thats a summary of who you are and what you offer as a guest.You could send the link to your one-sheet with your pitch, or use the information within the one-sheet to complete your guest request form or email pitch.Regardless of the situation, having this document readily available will save you time and effort.The main elements o f a one-sheet are: BioHeadshotPotential interview topicsTalking pointsRelevant linksAffiliate linksContact informationHeres an example of my own, personal one-sheet and what all the below information looks like compiled into, well, one sheet.Now lets delve into what each of these sections needs.BioCreate different versions of your bio (50-, 100-, 150-, and 200-word bios) so you’re ready when the podcast host asks you for a specific length. If you’re submitting the entire one-sheet, include the 100-word version of your bio in it.The bio should mention your book (even if you haven’t published it yet), and other credentials as proof of your expertise, along with at least one personal tidbit about yourself.HeadshotIt’s standard for all podcast guests to submit their profile picture before they’re interviewed. Invest in a professional photographer.No selfies, please!Potential interview topicsList no more than seven topics related to your book you could explore as a guest.You can check back to step number 5 if you need to generate some.Talking pointsSome hosts will ask you to provide talking points for the topic you’ll explore. Others favor a free-form style, and will lead the interview as an informal conversation.In either case, you should be prepared to provide talking points within 48 hours of being approved as a guest, though you can double check with the podcast host for specifics about this.Relevant linksInclude links to your main website, your book, your free offer for the listeners, and your primary social media pages.Depending on the host, you might also be asked to provide an affiliate link to a free download or low-ticket offer. In most cases, providing affiliate links isn’t required, but having the ability to create such a link on demand will help you stand out.If you’re submitting the one-sheet, then just write â€Å"Affiliate link for free download available.†Contact informationInclude your email address and phone number.Having your one-sheet ready will allow you to simply copy and paste the information when you complete guest request forms or pitch via email.#9 Always aim to deliver value firstAbove all, remember that your primary goal is to deliver value to your audience, and book sales will be a natural result of that value. If instead you approach the podcasters with the only intention to sell more books, they might simply ignore you.When you submit your pitch, always start what ifs a personalized explanation of why you are a fan of the show and how you can inspire and educate its audience.Then, mention your book as an additional asset listeners may benefit from.Value First!Good luck landing your author interview!After you land your first podcast appearance, itll be much easier for you to land the next. When you least expect it, the word about your book will have spread and you will make a much greater impact with your message.What matters most is that you take a ction and start reaching out to podcast hosts. You- and your book- deserve to be known!Ready to become a successful author?No successful author started from nothing.They had to work hard and earn their place by learning and applying what they learned when writing a book.Heres how you can learn more about how to become a successful author because youll never get there if you dont start today.

Small business Research Paper Example | Topics and Well Written Essays - 2000 words

Small business - Research Paper Example Quality assurance, in its broadest sense, is also any action taken to prevent quality problems from occurring. In practice, this means devising systems for carrying out tasks which directly affect product quality (Anon., 2011). B. At least two systems associated with the management of quality. Describe their relationships, limitations and applications. There are two popular systems associated with the management of quality that I am aware of, they are Kaizen and Total Quality Management or TQM. Kaizen is a Japanese Quality Assurance system of continuous improvement in quality, technology, processes, company culture, productivity, safety and leadership. It is a system that involves every employee - from upper management to the cleaning crew. Everyone is encouraged to come up with small improvement suggestions on a regular basis. This is not a once a month or once a year activity. It is continuous. Japanese companies, such as Toyota and Canon, a total of 60 to 70 suggestions per employ ee per year are written down, shared and implemented (Anon., 2011). TQM on the other hand is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback (Anon., 2011). TQM requirements may be defined separately for a particular organization or may be in adherence to established standards, such as the International Organization for Standardization's  ISO 9000  series. TQM can be applied. At its core, Total Quality Management (TQM) is a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services and the culture in which they work (Anon., 2011). C. The main principles that should be included in quality management systems. This should include a systematic approach; documentation of procedures, standards and specifications; innovation; review and audit; measurement and evaluation. Since the business is still new, the best quality assurance approach that is applicable to our company is Kaizen as this allows continuous improvement of the system, policies and procedures that would make the company responsive to the customer’s needs. In the implementation of our intended quality assurance system the following steps will be undertaken; 1. Identification of key tasks – this will make us know the key areas of responsibilities that is important to the over- all performance of the business. 2. Documentation of guidelines on how to do those key tasks, its processes and systems – documented tasks are easier to improve, savings us time and resources. 3. Continuously improve the readability of the documented tasks – the purpose for this is continuous improvement of readability is for easier understanding and communication. 4. Make those informations available to each workstations – this way each em ployee knows the key tasks and how to do them. 5. Create a work flow system considering the key tasks identified and documented – since the company is still new, work process are still to be created for further improvement as the business evolves. II. Choose a business that has an established quality assurance system in place and provide a summary about the business that clearly identifies the sector it operates in (manufacturer, retailer or service), its size, its main operations and its purpose or

Military Operations Based on Climate Essay Example | Topics and Well Written Essays - 1000 words

Military Operations Based on Climate - Essay Example fferent climatic changes such as high and low temperatures, drought and floods, high and damaging winds, and heavy or blowing snow have significant impacts on military operations. These may lead to increased risk to life and safety, injury, and a degrading effect on mission performance. The effects of snow are felt across a range of tasks from intelligence gathering by sensors to mobility of vehicles and personnel. At the tactical level, the climate and its extremes affect soldier and unit issues such as doctrine, organization, training, materiel, leaders, personnel, and facilities. Proper training and doctrine have At the operational level, climate and extreme weather have an effect on the design and organization of successful campaigns, theater operations, and battles. When the campaigns are launched in the environments of tropical storms, monsoon season, or extreme desert heat these are clearly affected by the expected climate. Extreme weather events can cause delays and disruptions in plans for mobility, lines of communication, point of embarkation, logistics and support. At the strategic level, climate and extreme weather affect the national and international resources. The requirements for developing new aircraft, ground vehicles and ships are also affected by the range of extreme weather conditions. The operating and maintenance costs that are tied to both climate and the frequency of extreme weather, such as heating and cooling costs, damage by tropical storms and periodic floods. There have been many examples in the past when military attack has been affected by the extreme climatic conditions. During World War II the bad weather in Europe was the worst enemy of the air operation. Bad weather is the enemy of the side that seeks to launch projects requiring good weather, or of the side possessing great assets, such as strong air forces, which depend upon good weather for effective

Effectiveness of the World Cup Campaign on Lafarge Concreto

Effectiveness of the World Cup Campaign on Lafarge Concreto Executive Summary Primarily the study aims to give the reader an insight into the Indian Cement industry. The project aims to profile and understand the effectiveness of the World Cup campaign of Lafarge Concreto cement. The first phase will be to know the competitors of different brand of PSC cement in eastern India and analysis of their promotion by secondary research. The second phase will be the analysis of the World Cup promotional activities of different brands with celebrities. And then the analysis of the World Cup campaign of Lafarge Concreto with Dhoni is to be done. The third phase will be the comparison of the World Cup campaign of different brands/product with Lafarge Concretos World Cup campaign that will lead to some new findings which will help to formulate new ideas. The fourth phase is to know the effectiveness of the World Cup campaign of Lafarge with Dhoni with the help of a survey i.e. how customers are associating Dhoni as a brand ambassador of Lafarge Concreto, and their feedback about the product, the survey will include meeting dealers and the customers with questionnaire. The final phase will be the analysis of the survey, based on the suggestions and feedback from the customers, ideas will be formulated to improve the promotion which will help to create a strategy that will stay for longer time in future. A Stint at an Advertising Agency- Ogilvy An advertisement agency is a service provider. It provides services to its clients. The primary service of an ad agency is to create a goal oriented and effective advertisement and promotional campaign which aim at putting across the message of the company positively in the eyes of its target audience. In the face of stiff competition every company wants to have an edge over its competitors. Advertising agencies therefore also do the work of research for their clients. This helps the company to take informed decisions and the advertising agencies to create advertisements which break through the clutter and are attention grabbing, persuasive and unique. The main functions of an advertising agency are: Understanding the company, its products and target audience Doing research for better understanding Planning an advertising campaign Making strategies Creating the advertisement and other promotional campaign Measuring success of the campaign About Ogilvy Ogilvy Matheris an international advertising ,marketing and public relations agency based i nManhattan and owned by the WPP Group. The company operates 497 offices in 125 countries. It was founded in the year 1948 by David Ogilvy as â€Å"Hewitt, Ogilvy, Benson, Mather in Manhattan. Rochelle Lazarus is the chairman andMiles Young is the CEO. Ogilvy opened its first agency in India in the year 1928. It was the first advertising agency in India. Ogilvy has launched many advertisements which have been very successful in all these years. The company in India operates with offices located in all the major cities. Piyush Pandey is the Executive Chairman and the Creative Director at Ogilvy Mather, South Asia. OGILVY OFFICES IN INDIA The focus areas include advertising, direct marketing, public relations and activation. Ogilvy Activation includes services in the non-traditional area of advertising Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Signscapes which together with the focused services consolidate offerings to clients. OM India is OM Internationals fifth largest operation in terms of profits, with the US ranking first and European nations occupying the other three positions. It is ranked Indias number one agency by Brand Equity survey on leadership, creative ability, investment in employees, client servicing, most influential people and great creative directors. Awards Recognitions OM has bagged several awards for print advertisements, TV ads and case study presentations. OM was awarded the Grand Effie Gold and Gold for service on Hutch, a campaign that won awards at the Abbies too; Gold Effiefor corporate advertising for the Cadbury Crisis Management. OM bagged three Bronze Lions at the Cannes Festival 2004 for two Public Health Safety campaigns for Hutch and one for Concern India Foundation; a Gold two Silvers at the Emvies, 1st Runner Up for Asias ‘Office of the Year 2004 by Media magazine, an award that spans 360 degree communication and HR. From Silver Pencil to Asian Brand Marketing Effectiveness awards for campaigns that include Advertising, PR, CSR, Interactive and Direct Marketing, OM has received recognition for its stature as Indias No. 1 communications agency. OM Mumbai was ranked 8th hottest shop in Asia by Campaign Brief Asia in 2002. Every business unit in OM has received recognition in the domestic and overseas markets. Ogilvy won three Gold, five Silver and five Bronze stacking up to 120 Points that won Ogilvy the title of EFFIE Agency of the Year 2009. Vodafone won EFFIE Client of the year in 2009.Ogilvy Kolkata won the Agency of the year in 2010 at Annual Calcutta Advertising Club awards for creative excellence. Ogilvy Kolkata won many award in ABBY awards in the year 2010. The categories in which OM Kolkata won metals are 5 silvers for the Lafarge and Concreto campaigns (category: Home/ dà ©cor/ lifestyle), 4 silvers for the Kolkata TV print campaign (category: Media), 1 Gold for Childrens Little Theatre radio spot (category Radio, services). List of Clients Vodafone Kolkata Circle Vodafone Rest of West Bengal Vodafone Orissa circle Vodafone Bihar circle Lafarge Concreto Lafarge Duragaurd Tata Steel Star Jalsa Coal India Aque Duct PVC pipes Tea board of India Organizatonal Structure of Ogilvy Operational Flow at Ogilvy At Ogilvy, the client servicing executives prepare and pitch a new product or service to a client. It is very important that the pitch is well structured, client centric and adds value to the company. Once the client appoints the advertising agency then the budgets are negotiated. For every new campaign the client briefs the client servicing executives about their requirements. The client servicing executives studies the brief in details and figures out the core need behind the requirement. According to the requirement there is negotiation with the client about the estimated amount which the client will be billed for the campaign. On the basis of the clients requirement and the detailed research by the executive, brief is given to the creative department about the campaign. After understanding the brief the creative department reverts back with the idea for the campaign. If the idea matches with the clients brief, the client servicing executive asks the creative department to proceed forward. The executives interact regularly with the client through emails and phone calls. After a lot of interaction with the client and the executives, the creative department prepares required creative as per the idea which was finalized. The client servicing executives gets an approval for the creative from the clients. After the executive finalizes the requirement all the creative which are finalized for the campaign are given to the studio operators. The studio operators do the adaptation of the creative in terms of different size requirement, change in the copy etc. They also make sure that all the mandatory guidelines given by the brands are incorporated in the promotional material. The studio operators do a lot of adaptations according to the region in which the campaign is to be released. This may require using the copy of the advertisement in various languages this is done by the translators. The translator translates the copy according to the local language. The final layouts are shared with the client for their approval, in form of JPEGs. The client reverts back and changes if any are made by the studio operators. Then the final advertisement is released for printing. Apart from the print ad client may require radio advertisements, television commercial, audio visual or any other innovative material for promotions. The client servicing interacts with the respective vendors and gets the work done. Introduction Indian Cement Industry An Overview Indian cement industry dates back to 1914 first unit was set-up at Porbandar, with a capacity of 1000 tones. [2] India manufactures 251.2 Million Tones of cement per year. Indias per capita cement consumption is only 156 kilograms against Chinas 600 kilograms. [4] Cement sales primarily through a distribution channel. Ready mix concrete a relatively nascent market in India. Installed Capacity Indian Cement industry is comprised of 148 large cement plants with around 46 member companies. The installed capacity of these large cement plants is estimated to be 219.17 million tones during 2009-10 (as on March 2009).There are 95 large cement plants with capacity of million tones and above and around 1, 40,000 manpower is employed under these plants (one MnT cement generates downstream employment to 50,000 persons). Also, there are 365 mini and white cement plants with an installed capacity of 11.10 million tones (P). [3] Statistics Cement Production Despatches (P) Source: Cement Manufacturers Association Cement production during April to January 2010-11 was 136.51 million tones as compared to 130.85 million tones during the same period for the year 2009-10. Despatches were estimated at 135.56 million tones during April to January 2010-11 whereas during the same period for the year 2009-10, it stood at 130.09 million tones. [3] Cement sector is characterized by the following Units concentrated near raw material sources or markets Power intensive High freight costs Small value chain Regional variation and volatility in prices and margins High debt levels Regional distribution of demand Seasonality of demand and cyclicality of the industry High entry barriers Consumer Demographics Buying Patterns of Indian Consumers The per capita consumption of cement in India is very low, as compared with the developed economies and the overall world average per capita cement consumption. The per capita consumption of cement in India is even less than that in Africa, a relatively underdeveloped continent. Over the past decade, the per capita cement consumption of cement has increased in most states, except Chandigarh, where it has declined by 7 %. Mechanics of Distribution Channels of Sector Companies invariably hire carrying forwarding agents or transport cements to own or government warehouses either via roadway or railways. Incase of exports, cement reaches the nearest port via roadways or railways and is then transferred to the importing country. Domestically, from warehouses the cement is transported to the dealers/distributors and in turn to sub dealers who finally sell it to the end users. There may or may not be physical ownership of goods. In the second case, dealers and sub dealers take order from buyers and place it to the companies, co ordinate and monitor the timely dispatch of said orders, transportation of goods and final delivery. Distributor network in cement industry is highly dominating and companies are compelled to hire as they do not really have that rapport and touch with the end consumer of their product. Apart, from this, the distributors have storage facilities as well which help control well in the entire supply chain as they are the ones who bring orders and therefore are directly responsible for the business that a manufacturer would do. Demand drivers Infrastructure construction sector the major demand drivers. Some demand determinants Economic growth Industrial activity Real estate business Construction activity Investments in the core sector Factors and causes behind the successful flourishing of the cement industries in India Technological change: The government and the industries are upgrading the quality and the technology that are used in the process of production. New investment are in process that are sure to make a change in whole processing and the output of cement There are host of companies are merging together to make their capacity and the produce big and this would lead to a greater development in the cement production. The real estate market is much optimistic and hence this helps in the growth and the enhancement in the field of cement production and investments. Companies and the investors are spending more on the infrastructure of this sector. Various national programs are taken in like National Rural Employment Guarantee, Urban Renewal Mission (JNNURM) and Indira Aawas Yojana. Different Types of Cement There are different varieties of cement based on different compositions according to specific end uses, namely Ordinary Portland Cement, Portland Pozolona Cement, Portland Blast Furnace Slag Cement, White Cement and Specialized Cement. The basic difference lies in the percentage of clinker used. [5] 1. Ordinary Portland cement (OPC): OPC, popularly known as grey cement Clinker 95% Gypsum 5% Other materials White cement is a variation of OPC and is used for decorative purposes like rendering of walls, flooring etc. It contains a very low proportion of iron oxide. The applications are cover dry-lean mixes, general-purpose ready-mixes, and even high strength pre-cast and pre-stressed concrete. 2. Portland Pozolona Cement (PPC): Portland pozzolana cement is Ordinary Portland Cement blended with pozzolanic materials (power-station fly ash, burnt clays, ash from burnt plant material or Siliceous earths), either together or separately. Portland clinker is ground with Gypsum and Pozzolanic materials which, though they do not have cementing properties in themselves, combine chemically with Portland cement in the presence of water to form extra strong cementing material which resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete. Clinker 80% Pozzolana 15% Gypsum 5% It is cheaply manufactured because it uses fly ash/burnt clay/coal waste as the main ingredient. It has a lower heat of hydration, which helps in preventing cracks. 3. Portland Blast Furnace Slag Cement (PBFSC): Portland blast-furnace slag cement contains up to 70 per cent of finely ground, granulated blast-furnace slag, a nonmetallic product consisting essentially of Silicates and Aluminum-silicates of Calcium. Slag brings with it the advantage of the energy invested in the slag making. Grinding slag for cement replacement takes only 25 per cent of the energy needed to manufacture Portland cement. Using slag cement to replace a portion of Portland cement in a concrete mixture is a useful method to make concrete better and more consistent. Portland blast-furnace slag cement has a lighter color, better concrete workability, easier finish ability, higher compressive and flexural strength, lower permeability, improved resistance to aggressive chemicals and more consistent plastic and hardened consistency. It has a heat of hydration even lower than PPC and is generally used in construction of dams and similar massive constructions. Clinker 45% Blast furnace slag 50% Gypsum 5% 4. White Cement: White Portland cement has essentially the same properties as gray cement, except for color, which is a very important quality control issue in the industry. It is manufactured using fuel oil (instead of coal) and with iron oxide content below 0.4% to ensure whiteness. Special cooling technique is used. It is used to enhance aesthetic value, in tiles and for flooring. White cement is much more expensive than grey cement. 5. Specialized Cement: Oil Well Cement: is made from clinker with special additives to prevent any porosity. Rapid Hardening Portland cement: It is similar to OPC, except that it is ground much finer, so that on casting, the compressible strength increases rapidly. 5 Source. www.acclimited.com Major players in cement industry 1) Associated Cement Companies Ltd (ACC) ACC Limited is Indias foremost cement manufacturer with a countrywide network of factories and marketing offices. Established in 1936, ACC has been a pioneer and trend-setter in cement and concrete technology.[5] ACC manufactures the following types of cement, in addition to which, it provides Bulk Cement and Ready Mix Concrete. Ordinary Portland Cements: 43 Grade Cement (OPC 43 Grade), 53 Grade Cement Blended Cements: Fly-ash based Portland Pozzolana Cement, Portland Slag Cement Table No.1- ACC plants 2) Birla Corp Table No.2- Birla cement plants 3) UltraTech UltraTech Cement Limited has an annual capacity of 52 million tones. It manufactures and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It also manufactures ready mix concrete (RMC). The company has 11 integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals — four in India and one in Sri Lanka. UltraTech Cement is the countrys largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East. UltraTechs subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech Ceylinco (P) Limited and UltraTech Cement Middle East Investments Limited. [11] Table No.3- Ultratech cement plants The company has an annual capacity of 48.8 million tonnes, and manufactures and markets ordinary portland cement, portland blast furnace slag cement and portland pozzalana cement. 4) Ambuja Cements Ltd Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India. The Company, initially called Gujarat Ambuja Cements Ltd., was founded in 1983. The Company commenced cement production in 1986. The global cement major Holcim acquired management control of ACL in 2006. Holcim today holds little over 46% equity in ACL. The Company is currently known as Ambuja Cements Ltd. ACL has grown dynamically over the past decade. Its current cement capacity is about 25 million tones. The Company has five integrated cement manufacturing plants and eight cement grinding units across the country. ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are on par with the finest in the country. It is one of the most profitable and innovative cement companies in India. [9] Table No.4- Ambuja cement plants 5) Jaiprakash Associates Limited Jaypee group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (U.P), which has one of the highest cement production growth rates in India. The group produces special blend of Portland Pozzolana Cement under the brand name ‘Jaypee Cement (PPC). Its Cement Division currently operates modern, computerized process control cement plants with an aggregate capacity of 21.30 MnTPA. The company is in the midst of capacity expansion of its cement business in Northern, Southern, Central, Eastern and Western parts of the country and is slated to be 37.55 MnTPA by FY12 (expected) with Captive Thermal Power Plants totaling 702MW.[7] Table No.5- Jaypee cement plants 6) Binani Cement Binani Cement Limited is the flagship subsidiary of Binani Industries Limited (BIL), representing the Braj Binani Group. The cement business started operations in 1997, in Sirohi District, Rajasthan. The Companys product portfolio includes Ordinary Portland Cement, Pozzolona Portland Cement and Ground Granulated Blast furnace Slag (GGBFS). [10] Binani Cement Ltd. produces cement of two grades: Grade 43 Grade 53 PPC (Portland Pozzolana Cement) The Binani Cement Plant is in Pindwara, District Sirohi, Rajasthan 2Source. http://www.ibef.org/industry/cement.aspx 3Source.http://www.indiainbusiness.nic.in/industry-infrastructure/industrial-sectors/Cement.htm 4Source. http://www.reportlinker.com/p0243979/Industry-Analysis-Cement.html About Lafarge Cement Lafarge is the leader in building materials; with a turnover of $15.88 billion in 2009. It has been in operation since way back in history in 1833; when it started as a limestone mining company. But as far as the Indian market goes, Lafarge actually began operations in 1999. And then began a slew of expansion plans in the Indian market; combined with a number of insightful, and at times, path breaking marketing initiatives. Lafarge currently has three cement plants in India: two integrated plants in the state of Chhattisgarh and a grinding station in Jharkhand. Total cement production capacity of Lafarge in the Indian market currently stands at around 5.5 million tons. Lafarge India produces different types of cements like Portland Slag Cement, Portland Pozzolana Cement. The company is a leading cement player in Eastern India. Its brands Lafarge Cement and Lafarge Concreto Cement enjoy high brand equity here and are amongst the highest priced brands. Lafarge is committed to the India n market and has firm plans to expand its capacity in India. Lafarge enjoys high brand equity through its different brands; Lafarge Concreto, Lafarge Duragard and Lafarge Cement Lafarge Concreto Lafarge Concreto has been launched by Lafarge to meet the need of homebuilders in India for truly premium all-purpose cement. Concreto was developed in Lafarges state-of-the art laboratories, which are extensively networked with its Central Research Institute in France. The company has leveraged its combined know-how of more than 170 years and its experience across 75 countries to develop this unique product. Concreto is a specially engineered, premium quality ‘all purpose cement. It can be used for varied applications like roofing, foundations, beams, columns, plastering and brickwork. It is specially formulated to provide a denser concrete mix than normal cements. Concreto is characterized by: High ultimate strength due to the addition of highly reactive silica containing more than 95% glass content. Enhanced durability due to optimum pore refinement and consequently denser concrete matrix this improves the impermeability of the concrete. Exceptionally high resistance to chemical attack (sulphates and acids). Protects reinforcement from corrosion. Reduction of structural cracks due to lower heat of hydration than ordinary cements. Low heat of hydration and higher resistance against alkali-reactive aggregates. Cement Plants Lafarge currently hasfour cement plants in India: two integrated plants in the state of Chhattisgarh,onegrinding station each in Jharkhand West Bengal. Total cement production capacity of Lafarge in the Indian market currently stands at around 6.5 million tons. Table No.6- Lafarge cement plants Segmentation Cement is a bulk commodity so the industry is mainly product based. Segmentation is based on its various products i.e. Portland pozzolona cement, quick hardening cement and ready mix cement. Business to business (B2B) Cement industry deals with real estate, construction companies and other institution. For example Real estate sector Business to consumer (B2C) Cement industry deals with individual customers. For example Individual home builders Industry focuses on relationship approach, so as to build and maintain trust centered relationship. The cement Industry is mostly done through mass marketing, as it doesnt have any customized product for any specific group of customers. Marketing Mix The 4 Ps of marketing mix comprises of: Product Place Price Promotion Figure No.2 Marketing Mix 1) Product Cement industry has various ranges of products. For example: 2 Effectiveness of the World Cup Campaign on Lafarge Concreto Effectiveness of the World Cup Campaign on Lafarge Concreto Executive Summary Primarily the study aims to give the reader an insight into the Indian Cement industry. The project aims to profile and understand the effectiveness of the World Cup campaign of Lafarge Concreto cement. The first phase will be to know the competitors of different brand of PSC cement in eastern India and analysis of their promotion by secondary research. The second phase will be the analysis of the World Cup promotional activities of different brands with celebrities. And then the analysis of the World Cup campaign of Lafarge Concreto with Dhoni is to be done. The third phase will be the comparison of the World Cup campaign of different brands/product with Lafarge Concretos World Cup campaign that will lead to some new findings which will help to formulate new ideas. The fourth phase is to know the effectiveness of the World Cup campaign of Lafarge with Dhoni with the help of a survey i.e. how customers are associating Dhoni as a brand ambassador of Lafarge Concreto, and their feedback about the product, the survey will include meeting dealers and the customers with questionnaire. The final phase will be the analysis of the survey, based on the suggestions and feedback from the customers, ideas will be formulated to improve the promotion which will help to create a strategy that will stay for longer time in future. A Stint at an Advertising Agency- Ogilvy An advertisement agency is a service provider. It provides services to its clients. The primary service of an ad agency is to create a goal oriented and effective advertisement and promotional campaign which aim at putting across the message of the company positively in the eyes of its target audience. In the face of stiff competition every company wants to have an edge over its competitors. Advertising agencies therefore also do the work of research for their clients. This helps the company to take informed decisions and the advertising agencies to create advertisements which break through the clutter and are attention grabbing, persuasive and unique. The main functions of an advertising agency are: Understanding the company, its products and target audience Doing research for better understanding Planning an advertising campaign Making strategies Creating the advertisement and other promotional campaign Measuring success of the campaign About Ogilvy Ogilvy Matheris an international advertising ,marketing and public relations agency based i nManhattan and owned by the WPP Group. The company operates 497 offices in 125 countries. It was founded in the year 1948 by David Ogilvy as â€Å"Hewitt, Ogilvy, Benson, Mather in Manhattan. Rochelle Lazarus is the chairman andMiles Young is the CEO. Ogilvy opened its first agency in India in the year 1928. It was the first advertising agency in India. Ogilvy has launched many advertisements which have been very successful in all these years. The company in India operates with offices located in all the major cities. Piyush Pandey is the Executive Chairman and the Creative Director at Ogilvy Mather, South Asia. OGILVY OFFICES IN INDIA The focus areas include advertising, direct marketing, public relations and activation. Ogilvy Activation includes services in the non-traditional area of advertising Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Signscapes which together with the focused services consolidate offerings to clients. OM India is OM Internationals fifth largest operation in terms of profits, with the US ranking first and European nations occupying the other three positions. It is ranked Indias number one agency by Brand Equity survey on leadership, creative ability, investment in employees, client servicing, most influential people and great creative directors. Awards Recognitions OM has bagged several awards for print advertisements, TV ads and case study presentations. OM was awarded the Grand Effie Gold and Gold for service on Hutch, a campaign that won awards at the Abbies too; Gold Effiefor corporate advertising for the Cadbury Crisis Management. OM bagged three Bronze Lions at the Cannes Festival 2004 for two Public Health Safety campaigns for Hutch and one for Concern India Foundation; a Gold two Silvers at the Emvies, 1st Runner Up for Asias ‘Office of the Year 2004 by Media magazine, an award that spans 360 degree communication and HR. From Silver Pencil to Asian Brand Marketing Effectiveness awards for campaigns that include Advertising, PR, CSR, Interactive and Direct Marketing, OM has received recognition for its stature as Indias No. 1 communications agency. OM Mumbai was ranked 8th hottest shop in Asia by Campaign Brief Asia in 2002. Every business unit in OM has received recognition in the domestic and overseas markets. Ogilvy won three Gold, five Silver and five Bronze stacking up to 120 Points that won Ogilvy the title of EFFIE Agency of the Year 2009. Vodafone won EFFIE Client of the year in 2009.Ogilvy Kolkata won the Agency of the year in 2010 at Annual Calcutta Advertising Club awards for creative excellence. Ogilvy Kolkata won many award in ABBY awards in the year 2010. The categories in which OM Kolkata won metals are 5 silvers for the Lafarge and Concreto campaigns (category: Home/ dà ©cor/ lifestyle), 4 silvers for the Kolkata TV print campaign (category: Media), 1 Gold for Childrens Little Theatre radio spot (category Radio, services). List of Clients Vodafone Kolkata Circle Vodafone Rest of West Bengal Vodafone Orissa circle Vodafone Bihar circle Lafarge Concreto Lafarge Duragaurd Tata Steel Star Jalsa Coal India Aque Duct PVC pipes Tea board of India Organizatonal Structure of Ogilvy Operational Flow at Ogilvy At Ogilvy, the client servicing executives prepare and pitch a new product or service to a client. It is very important that the pitch is well structured, client centric and adds value to the company. Once the client appoints the advertising agency then the budgets are negotiated. For every new campaign the client briefs the client servicing executives about their requirements. The client servicing executives studies the brief in details and figures out the core need behind the requirement. According to the requirement there is negotiation with the client about the estimated amount which the client will be billed for the campaign. On the basis of the clients requirement and the detailed research by the executive, brief is given to the creative department about the campaign. After understanding the brief the creative department reverts back with the idea for the campaign. If the idea matches with the clients brief, the client servicing executive asks the creative department to proceed forward. The executives interact regularly with the client through emails and phone calls. After a lot of interaction with the client and the executives, the creative department prepares required creative as per the idea which was finalized. The client servicing executives gets an approval for the creative from the clients. After the executive finalizes the requirement all the creative which are finalized for the campaign are given to the studio operators. The studio operators do the adaptation of the creative in terms of different size requirement, change in the copy etc. They also make sure that all the mandatory guidelines given by the brands are incorporated in the promotional material. The studio operators do a lot of adaptations according to the region in which the campaign is to be released. This may require using the copy of the advertisement in various languages this is done by the translators. The translator translates the copy according to the local language. The final layouts are shared with the client for their approval, in form of JPEGs. The client reverts back and changes if any are made by the studio operators. Then the final advertisement is released for printing. Apart from the print ad client may require radio advertisements, television commercial, audio visual or any other innovative material for promotions. The client servicing interacts with the respective vendors and gets the work done. Introduction Indian Cement Industry An Overview Indian cement industry dates back to 1914 first unit was set-up at Porbandar, with a capacity of 1000 tones. [2] India manufactures 251.2 Million Tones of cement per year. Indias per capita cement consumption is only 156 kilograms against Chinas 600 kilograms. [4] Cement sales primarily through a distribution channel. Ready mix concrete a relatively nascent market in India. Installed Capacity Indian Cement industry is comprised of 148 large cement plants with around 46 member companies. The installed capacity of these large cement plants is estimated to be 219.17 million tones during 2009-10 (as on March 2009).There are 95 large cement plants with capacity of million tones and above and around 1, 40,000 manpower is employed under these plants (one MnT cement generates downstream employment to 50,000 persons). Also, there are 365 mini and white cement plants with an installed capacity of 11.10 million tones (P). [3] Statistics Cement Production Despatches (P) Source: Cement Manufacturers Association Cement production during April to January 2010-11 was 136.51 million tones as compared to 130.85 million tones during the same period for the year 2009-10. Despatches were estimated at 135.56 million tones during April to January 2010-11 whereas during the same period for the year 2009-10, it stood at 130.09 million tones. [3] Cement sector is characterized by the following Units concentrated near raw material sources or markets Power intensive High freight costs Small value chain Regional variation and volatility in prices and margins High debt levels Regional distribution of demand Seasonality of demand and cyclicality of the industry High entry barriers Consumer Demographics Buying Patterns of Indian Consumers The per capita consumption of cement in India is very low, as compared with the developed economies and the overall world average per capita cement consumption. The per capita consumption of cement in India is even less than that in Africa, a relatively underdeveloped continent. Over the past decade, the per capita cement consumption of cement has increased in most states, except Chandigarh, where it has declined by 7 %. Mechanics of Distribution Channels of Sector Companies invariably hire carrying forwarding agents or transport cements to own or government warehouses either via roadway or railways. Incase of exports, cement reaches the nearest port via roadways or railways and is then transferred to the importing country. Domestically, from warehouses the cement is transported to the dealers/distributors and in turn to sub dealers who finally sell it to the end users. There may or may not be physical ownership of goods. In the second case, dealers and sub dealers take order from buyers and place it to the companies, co ordinate and monitor the timely dispatch of said orders, transportation of goods and final delivery. Distributor network in cement industry is highly dominating and companies are compelled to hire as they do not really have that rapport and touch with the end consumer of their product. Apart, from this, the distributors have storage facilities as well which help control well in the entire supply chain as they are the ones who bring orders and therefore are directly responsible for the business that a manufacturer would do. Demand drivers Infrastructure construction sector the major demand drivers. Some demand determinants Economic growth Industrial activity Real estate business Construction activity Investments in the core sector Factors and causes behind the successful flourishing of the cement industries in India Technological change: The government and the industries are upgrading the quality and the technology that are used in the process of production. New investment are in process that are sure to make a change in whole processing and the output of cement There are host of companies are merging together to make their capacity and the produce big and this would lead to a greater development in the cement production. The real estate market is much optimistic and hence this helps in the growth and the enhancement in the field of cement production and investments. Companies and the investors are spending more on the infrastructure of this sector. Various national programs are taken in like National Rural Employment Guarantee, Urban Renewal Mission (JNNURM) and Indira Aawas Yojana. Different Types of Cement There are different varieties of cement based on different compositions according to specific end uses, namely Ordinary Portland Cement, Portland Pozolona Cement, Portland Blast Furnace Slag Cement, White Cement and Specialized Cement. The basic difference lies in the percentage of clinker used. [5] 1. Ordinary Portland cement (OPC): OPC, popularly known as grey cement Clinker 95% Gypsum 5% Other materials White cement is a variation of OPC and is used for decorative purposes like rendering of walls, flooring etc. It contains a very low proportion of iron oxide. The applications are cover dry-lean mixes, general-purpose ready-mixes, and even high strength pre-cast and pre-stressed concrete. 2. Portland Pozolona Cement (PPC): Portland pozzolana cement is Ordinary Portland Cement blended with pozzolanic materials (power-station fly ash, burnt clays, ash from burnt plant material or Siliceous earths), either together or separately. Portland clinker is ground with Gypsum and Pozzolanic materials which, though they do not have cementing properties in themselves, combine chemically with Portland cement in the presence of water to form extra strong cementing material which resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete. Clinker 80% Pozzolana 15% Gypsum 5% It is cheaply manufactured because it uses fly ash/burnt clay/coal waste as the main ingredient. It has a lower heat of hydration, which helps in preventing cracks. 3. Portland Blast Furnace Slag Cement (PBFSC): Portland blast-furnace slag cement contains up to 70 per cent of finely ground, granulated blast-furnace slag, a nonmetallic product consisting essentially of Silicates and Aluminum-silicates of Calcium. Slag brings with it the advantage of the energy invested in the slag making. Grinding slag for cement replacement takes only 25 per cent of the energy needed to manufacture Portland cement. Using slag cement to replace a portion of Portland cement in a concrete mixture is a useful method to make concrete better and more consistent. Portland blast-furnace slag cement has a lighter color, better concrete workability, easier finish ability, higher compressive and flexural strength, lower permeability, improved resistance to aggressive chemicals and more consistent plastic and hardened consistency. It has a heat of hydration even lower than PPC and is generally used in construction of dams and similar massive constructions. Clinker 45% Blast furnace slag 50% Gypsum 5% 4. White Cement: White Portland cement has essentially the same properties as gray cement, except for color, which is a very important quality control issue in the industry. It is manufactured using fuel oil (instead of coal) and with iron oxide content below 0.4% to ensure whiteness. Special cooling technique is used. It is used to enhance aesthetic value, in tiles and for flooring. White cement is much more expensive than grey cement. 5. Specialized Cement: Oil Well Cement: is made from clinker with special additives to prevent any porosity. Rapid Hardening Portland cement: It is similar to OPC, except that it is ground much finer, so that on casting, the compressible strength increases rapidly. 5 Source. www.acclimited.com Major players in cement industry 1) Associated Cement Companies Ltd (ACC) ACC Limited is Indias foremost cement manufacturer with a countrywide network of factories and marketing offices. Established in 1936, ACC has been a pioneer and trend-setter in cement and concrete technology.[5] ACC manufactures the following types of cement, in addition to which, it provides Bulk Cement and Ready Mix Concrete. Ordinary Portland Cements: 43 Grade Cement (OPC 43 Grade), 53 Grade Cement Blended Cements: Fly-ash based Portland Pozzolana Cement, Portland Slag Cement Table No.1- ACC plants 2) Birla Corp Table No.2- Birla cement plants 3) UltraTech UltraTech Cement Limited has an annual capacity of 52 million tones. It manufactures and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It also manufactures ready mix concrete (RMC). The company has 11 integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals — four in India and one in Sri Lanka. UltraTech Cement is the countrys largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East. UltraTechs subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech Ceylinco (P) Limited and UltraTech Cement Middle East Investments Limited. [11] Table No.3- Ultratech cement plants The company has an annual capacity of 48.8 million tonnes, and manufactures and markets ordinary portland cement, portland blast furnace slag cement and portland pozzalana cement. 4) Ambuja Cements Ltd Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India. The Company, initially called Gujarat Ambuja Cements Ltd., was founded in 1983. The Company commenced cement production in 1986. The global cement major Holcim acquired management control of ACL in 2006. Holcim today holds little over 46% equity in ACL. The Company is currently known as Ambuja Cements Ltd. ACL has grown dynamically over the past decade. Its current cement capacity is about 25 million tones. The Company has five integrated cement manufacturing plants and eight cement grinding units across the country. ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are on par with the finest in the country. It is one of the most profitable and innovative cement companies in India. [9] Table No.4- Ambuja cement plants 5) Jaiprakash Associates Limited Jaypee group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (U.P), which has one of the highest cement production growth rates in India. The group produces special blend of Portland Pozzolana Cement under the brand name ‘Jaypee Cement (PPC). Its Cement Division currently operates modern, computerized process control cement plants with an aggregate capacity of 21.30 MnTPA. The company is in the midst of capacity expansion of its cement business in Northern, Southern, Central, Eastern and Western parts of the country and is slated to be 37.55 MnTPA by FY12 (expected) with Captive Thermal Power Plants totaling 702MW.[7] Table No.5- Jaypee cement plants 6) Binani Cement Binani Cement Limited is the flagship subsidiary of Binani Industries Limited (BIL), representing the Braj Binani Group. The cement business started operations in 1997, in Sirohi District, Rajasthan. The Companys product portfolio includes Ordinary Portland Cement, Pozzolona Portland Cement and Ground Granulated Blast furnace Slag (GGBFS). [10] Binani Cement Ltd. produces cement of two grades: Grade 43 Grade 53 PPC (Portland Pozzolana Cement) The Binani Cement Plant is in Pindwara, District Sirohi, Rajasthan 2Source. http://www.ibef.org/industry/cement.aspx 3Source.http://www.indiainbusiness.nic.in/industry-infrastructure/industrial-sectors/Cement.htm 4Source. http://www.reportlinker.com/p0243979/Industry-Analysis-Cement.html About Lafarge Cement Lafarge is the leader in building materials; with a turnover of $15.88 billion in 2009. It has been in operation since way back in history in 1833; when it started as a limestone mining company. But as far as the Indian market goes, Lafarge actually began operations in 1999. And then began a slew of expansion plans in the Indian market; combined with a number of insightful, and at times, path breaking marketing initiatives. Lafarge currently has three cement plants in India: two integrated plants in the state of Chhattisgarh and a grinding station in Jharkhand. Total cement production capacity of Lafarge in the Indian market currently stands at around 5.5 million tons. Lafarge India produces different types of cements like Portland Slag Cement, Portland Pozzolana Cement. The company is a leading cement player in Eastern India. Its brands Lafarge Cement and Lafarge Concreto Cement enjoy high brand equity here and are amongst the highest priced brands. Lafarge is committed to the India n market and has firm plans to expand its capacity in India. Lafarge enjoys high brand equity through its different brands; Lafarge Concreto, Lafarge Duragard and Lafarge Cement Lafarge Concreto Lafarge Concreto has been launched by Lafarge to meet the need of homebuilders in India for truly premium all-purpose cement. Concreto was developed in Lafarges state-of-the art laboratories, which are extensively networked with its Central Research Institute in France. The company has leveraged its combined know-how of more than 170 years and its experience across 75 countries to develop this unique product. Concreto is a specially engineered, premium quality ‘all purpose cement. It can be used for varied applications like roofing, foundations, beams, columns, plastering and brickwork. It is specially formulated to provide a denser concrete mix than normal cements. Concreto is characterized by: High ultimate strength due to the addition of highly reactive silica containing more than 95% glass content. Enhanced durability due to optimum pore refinement and consequently denser concrete matrix this improves the impermeability of the concrete. Exceptionally high resistance to chemical attack (sulphates and acids). Protects reinforcement from corrosion. Reduction of structural cracks due to lower heat of hydration than ordinary cements. Low heat of hydration and higher resistance against alkali-reactive aggregates. Cement Plants Lafarge currently hasfour cement plants in India: two integrated plants in the state of Chhattisgarh,onegrinding station each in Jharkhand West Bengal. Total cement production capacity of Lafarge in the Indian market currently stands at around 6.5 million tons. Table No.6- Lafarge cement plants Segmentation Cement is a bulk commodity so the industry is mainly product based. Segmentation is based on its various products i.e. Portland pozzolona cement, quick hardening cement and ready mix cement. Business to business (B2B) Cement industry deals with real estate, construction companies and other institution. For example Real estate sector Business to consumer (B2C) Cement industry deals with individual customers. For example Individual home builders Industry focuses on relationship approach, so as to build and maintain trust centered relationship. The cement Industry is mostly done through mass marketing, as it doesnt have any customized product for any specific group of customers. Marketing Mix The 4 Ps of marketing mix comprises of: Product Place Price Promotion Figure No.2 Marketing Mix 1) Product Cement industry has various ranges of products. For example: 2